New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners
Skift Take
There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.
Today we are launching the latest report for our Skift Research subscribers, A Deep Dive Into Operating & Branding Strategies for Hotel Owners.
In the report, we examine implications for hotel owners of the major brands increasingly shifting to asset light; how independents can succeed when catering to experiential-minded consumers with a focus on technology and data; and key items to think about when choosing a brand. We provide our growth expectations for soft brands and non-branded operators, changes in management and franchise contracts, and distribution, and how these changes will impact hotel owners.
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When it comes to owning a hotel, many public investors think of the less-than-stellar aspects of hotel ownership: lower profit margins relative to franchise and management organizational structures; more volatility in economic downturns against an essentially fixed co
