Articles tagged “hilton”

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

If you are funding AI features before the data and event architecture beneath them, this session argued you are building on sand.

Hilton wants developers to invest millions in Undergraduate, its new hotel brand aimed at small college towns. Yet the new brand has no track record, requiring potential owners to take a leap of faith.

Ten years after Hilton, Marriott, and other chains began coaxing travelers to book directly, online travel agencies still control roughly the same slice of the pie. Yet the chains have won the economics: lower commissions, better contract terms, and stronger loyalty programs.

These may read as bets on new Texas wealth. They’re also real estate plays, with branded residential as the anchor that makes the hotels financeable.

Entrants to the Asian hotel market in 2026 range from well-known business brands to the top luxury names.

On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength…

Nassetta calls it a C, Capuano says the K is bending. I call it wishful typography.

On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down Hilton’s latest push into AI with its upcoming ChatGPT app and evolving…

Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”