Choice thus joins its peers and fellow Room Key partners, Marriott, Hilton, InterContinental, Hyatt and Wyndham in luring customers to book direct.
From direct booking wars and political instability (hello, Brexit) to figuring out what customers really want and handling issues of labor, these hotel executives have a lot on their minds these days.
The hotel industry has never had a more promising future, but terrorism, disease, and the rise of nationalism worldwide pose varying threats.
The $100 billion industry vacation rental sector could be going into over-drive as it attracts growing interest from investors, major hospitality brands and travelers seeking alternate accommodations.
Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.
We knew this day would come.
Your move, Expedia and Priceline.
Although most of the rankings fall in line with what you'd normally expect, there were a few surprises. It's also clear hotels have some work to do when it comes to their food quality, amenities, and loyalty programs.
Choice Hotels recognizes that traveler behavior is changing. For the sometime-business and other-times-leisure traveler, Choice Privileges members can earn points whether staying in a hotel or in a vacation rental. And because "millennials want instant gratification," according to CEO Stephen Joyce, Choice is giving it to them in the form of perks at check-in.
The latest revenue numbers from Airbnb explain why Expedia is acquiring HomeAway, the Priceline Group is touting its 21 million bookable rooms, and Wall Street analysts are questioning hotel-chain CEOs on the prospect of selling hotel rooms through Airbnb.