Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. But how are they doing that, and what's next in messaging?
The growth of select-service brands from the major hotel companies isn't slowing down at all, and for good reason: They're easier to finance, build, and there's a clear demand for them. In short, it's a clear sign that hotels are learning to listen to what customers really want, as well as adapt to the new on-demand economy.
Again, we have to ask: Why aren't hotels doing more to prevent these kinds of credit card data breaches, and why does it take operators so long to inform their customers?
The big talking game we saw during the first quarter may have softened a bit in the second, but it's clear hotel CEOs are committed over the long term to pursuing and winning the direct bookings war.
You've heard of asset light? Hyatt's Unbound Collection might be termed brand light as the chain, and its competitors, seek to attract unique properties into their respective folds. The chains are attracting properties that want the advantages of some corporate affiliation without too much of it.
Unlike its peers, Hyatt is strategic about property sales rather than fully embracing an asset-light strategy. If it does sell properties, expect it to invest in others in a market where the real estate is not as overvalued.
Not all hotel loyalty member rates are created equal, and it pays to read the fine print.
If this year’s study is any indication, it’s clear guests are expecting a whole lot more from hotels than they have before in the coming year.
The Jeff Katz and Boston Consulting Group startup Dihedral -- with an assist from two major airlines and four hotel chains -- can turn out to be something huge or meander nowhere like some of the traveler journeys they'll be charting. Certainly the two have a track record and they are hitting all the right notes, including Big Data and experiences.
Unfortunately missing from these lists, however, are smaller firms that may, arguably, treat their employees just as well as these bigger ones do. Still, a lot of companies, regardless of industry, could learn from the ways in which they treat and value their workforces.