Why Hotel AI Keeps Cutting Costs Instead of Making Money

Key Points

• Hotels have mostly used AI to cut costs, but industry leaders argue the real opportunity is in generating more revenue.
• Fragmented hotel software systems prevent effective use of AI for personalization and upselling due to disconnected data.
• Mews is launching integrated products to unify hotel data and operations, aiming to prove AI can drive revenue growth.

Summary

The article discusses how hotels have mainly adopted AI to reduce operational costs, but Richard Valtr, founder of Mews, argues that the true potential lies in leveraging AI to drive revenue through better data integration and personalized guest experiences. He highlights the challenges posed by fragmented hotel software systems that silo important data, and outlines Mews' efforts to launch integrated products aimed at breaking down these silos and unlocking new revenue opportunities.