Articles tagged “social media”

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

Rebecca Stone, Skift Research

While brand considerations must be made on a property-by-property basis, Skift Research's proprietary Brand Matrix analysis ranks Marriott and Hilton at the top.

5 days ago

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

Rebecca Stone, Skift Research

There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.

2 weeks ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

4 weeks ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

1 month ago

Sponsored
Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Oath + Skift

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

1 month ago

Airlines Turn to Private Messaging to Avoid Social Media Blowups

Airlines Turn to Private Messaging to Avoid Social Media Blowups

Brian Sumers, Skift

Airlines and their passengers are embracing private messaging to resolve issues. That's good for customers, who don't need to wait on hold for an agent. And it's helpful for airlines too, because agents can respond to more than one message at a time.

2 months ago

The Coming Tech Backlash and What It Means for Travel

The Coming Tech Backlash and What It Means for Travel

Rafat Ali, Skift

While the larger world is asking questions and turning on Silicon Valley, and the tools and culture it spawned, it is time for everyone — including us in travel — to pause to account for the society we are creating. The tech and social media backlash happening right now is a test for us in travel, as well.

2 months ago

Sponsored
What Travel Agents Need to Do to Capture and Keep Millennial Attention 

What Travel Agents Need to Do to Capture and Keep Millennial Attention 

Signature Travel Network + Skift

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

3 months ago

Sponsored
Learning from Asia: Tech Insights from Travel’s Fastest-Growing Region

Learning from Asia: Tech Insights from Travel’s Fastest-Growing Region

Cartrawler + Skift

The West has long spearheaded innovation, but in recent years, Asia has led some of the most strategically crucial areas of technological advancement.

3 months ago

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Samantha Shankman, Skift

It's not if you get knocked down, but how you get up that matters. Not only do hospitality teams have the opportunity to provide guests with shelter and stability, but they can expand their impact throughout their local communities highlighting the strength and potential for our sector to be force of good.

4 months ago

Luxury Getting Increasingly Democratized Through Social Channels

Luxury Getting Increasingly Democratized Through Social Channels

Samantha Shankman, Skift

Consumers' perception on the accessibility of luxury brands is shifting through their daily, almost intimate interactions with both luxury products and the influencers who tout them on social media.

4 months ago

Social Media Scares Us About Airlines in an Age of Permanxiety

Social Media Scares Us About Airlines in an Age of Permanxiety

Grant Martin, Skift

Social media brings the world closer and informs us, but it also amplifies the insignificant to the point of crisis when patience would solve the problem better.

5 months ago