Rosie Spinks, Skift
With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.
3 weeks ago
Sean O'Neill, Skift
It's no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company's bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.
10 months ago
Leslie Barrie, Skift
There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches.
10 months ago
Andrew Sheivachman, Skift
Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.
11 months ago
Sean O'Neill, Skift
RateGain, a travel tech company backed by private equity, said it has begun a roll-up of hotel tech vendors. It joins a party led by Shiji, Amadeus, Accel-KKR-backed Travel Tripper, Sabre, and Jonas Software.
12 months ago
Leonard Kehnscherper, Bloomberg
Switzerland's tourism agency is grateful for the off-season business. Luckily, Chinese tourists also spend more in the country than guests from any other nation.
1 year ago
Richard Whiddington, Jing Travel
As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China's No. 1 superapp, may be key for travel brands and destinations looking to unlock this market.
1 year ago
CrowdRiff + Skift
There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.
1 year ago
Dennis Schaal, Skift
Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.
1 year ago
Dennis Schaal, Skift
Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.
1 year ago
Andrew Sheivachman, Skift
How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.
1 year ago
Dennis Schaal, Skift
Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.
2 years ago
