Articles tagged “social media”

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How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

2 months ago

Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now

Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now

Micheline Maynard, Skift

The Southwest accident shows how bold passengers have become in using social media. For now, the FAA isn’t taking steps to curb their activities.

6 months ago

Luxury Hospitality Brands Play Catch-Up on Social Media

Luxury Hospitality Brands Play Catch-Up on Social Media

Samantha Shankman, Skift

Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

7 months ago

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Beth J. Harpaz, Associated Press

Black female travel influencers work overtime: explaining blackness to others, facing racism and related physical dangers, and convincing brands to work with them in the first place. It's a rare influencer who does all of that while promoting awareness of cultural appropriation.

7 months ago

Ctrip’s Growth Hits a Speed Bump Over Consumer Issues

Ctrip’s Growth Hits a Speed Bump Over Consumer Issues

Sean O'Neill, Skift

Recent consumer activism and regulatory issues have unsettled Ctrip. But the trend is a positive sign that Chinese consumers will gradually demand protections, which will put in place drivers for long-term stable growth.

7 months ago

U.S. Senator Demands to Know Why United Airlines Has the Most Pet Deaths By Far

U.S. Senator Demands to Know Why United Airlines Has the Most Pet Deaths By Far

Michael Sasso, Bloomberg

United had the most reported pet deaths among U.S. airlines in both 2016 and 2017, according to the U.S. Department of Transportation's Air Travel Consumer Reports. While we won't pass judgment here on what the flight attendant heard or didn't hear, and what exactly transpired in the latest incident, it's clear that the airline has some work to do.

7 months ago

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

Rebecca Stone, Skift Research

While brand considerations must be made on a property-by-property basis, Skift Research's proprietary Brand Matrix analysis ranks Marriott and Hilton at the top.

8 months ago

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

Rebecca Stone, Skift Research

There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.

8 months ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

9 months ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

9 months ago

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Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Oath + Skift

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

9 months ago

Airlines Turn to Private Messaging to Avoid Social Media Blowups

Airlines Turn to Private Messaging to Avoid Social Media Blowups

Brian Sumers, Skift

Airlines and their passengers are embracing private messaging to resolve issues. That's good for customers, who don't need to wait on hold for an agent. And it's helpful for airlines too, because agents can respond to more than one message at a time.

9 months ago