Articles tagged “social media”

Esports Disrupt How Brands and Events Engage With Their Communities

Esports Disrupt How Brands and Events Engage With Their Communities

Andrew Sheivachman, Skift

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

2 days ago

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Dennis Schaal, Skift

Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.

2 months ago

Luxury Hotels in China Pledge to Clean Up Their Acts After Social Media Outcry

Luxury Hotels in China Pledge to Clean Up Their Acts After Social Media Outcry

Eric Lam and Huang Zhe, Bloomberg

Hidden-camera videos of housekeepers acting badly at Chinese luxury hotels pop up from time to time. But a new video that's gone viral on social media shows workers using the same sponges to clean cups and sinks. Brands need to take more active precautions.

2 months ago

Ryanair Faces Controversy for Response to Racist Incident on a Flight

Ryanair Faces Controversy for Response to Racist Incident on a Flight

Associated Press

Ryanair blew it with its laissez faire response to an apparently racist incident on one of its flights. Has the airline learned nothing about how to treat passengers and crisis communications?

3 months ago

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How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

5 months ago

Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now

Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now

Micheline Maynard, Skift

The Southwest accident shows how bold passengers have become in using social media. For now, the FAA isn’t taking steps to curb their activities.

9 months ago

Luxury Hospitality Brands Play Catch-Up on Social Media

Luxury Hospitality Brands Play Catch-Up on Social Media

Samantha Shankman, Skift

Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

10 months ago

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Beth J. Harpaz, Associated Press

Black female travel influencers work overtime: explaining blackness to others, facing racism and related physical dangers, and convincing brands to work with them in the first place. It's a rare influencer who does all of that while promoting awareness of cultural appropriation.

10 months ago

Ctrip’s Growth Hits a Speed Bump Over Consumer Issues

Ctrip’s Growth Hits a Speed Bump Over Consumer Issues

Sean O'Neill, Skift

Recent consumer activism and regulatory issues have unsettled Ctrip. But the trend is a positive sign that Chinese consumers will gradually demand protections, which will put in place drivers for long-term stable growth.

10 months ago

U.S. Senator Demands to Know Why United Airlines Has the Most Pet Deaths By Far

U.S. Senator Demands to Know Why United Airlines Has the Most Pet Deaths By Far

Michael Sasso, Bloomberg

United had the most reported pet deaths among U.S. airlines in both 2016 and 2017, according to the U.S. Department of Transportation's Air Travel Consumer Reports. While we won't pass judgment here on what the flight attendant heard or didn't hear, and what exactly transpired in the latest incident, it's clear that the airline has some work to do.

10 months ago

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

Rebecca Stone, Skift Research

While brand considerations must be made on a property-by-property basis, Skift Research's proprietary Brand Matrix analysis ranks Marriott and Hilton at the top.

11 months ago

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

Rebecca Stone, Skift Research

There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.

11 months ago