Articles tagged “social media”

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Kara Alaimo , Bloomberg

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

2 days ago

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How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler

Pinterest + Skift

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

2 weeks ago

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Step by Step: Creating a Destination Guidebook Using User-Generated Content

Step by Step: Creating a Destination Guidebook Using User-Generated Content

CrowdRiff + Skift

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

2 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

3 months ago

Social Media Account Information Now Required for U.S. Visa Decisions

Social Media Account Information Now Required for U.S. Visa Decisions

Yeganeh Torbati, Reuters

Looking into travelers' social media posts when considering security risks in the visa process doesn't seem to be totally unreasonable but it all depends how these new powers are used. There is the danger that decisions might be arbitrary and that free speech will be the victim.

4 months ago

U.S. Airlines Aren’t on Same Page About Photos and Videos In-Flight

U.S. Airlines Aren’t on Same Page About Photos and Videos In-Flight

David Koenig, Associated Press

All U.S. airlines should adopt a common policy about taking photos and videos while on aircraft or consumers -- and crew -- will continue to be confused and penalized.

4 months ago

Tourists Don’t Need to Die for the Perfect Selfie Say Yellowstone Park Officials

Tourists Don’t Need to Die for the Perfect Selfie Say Yellowstone Park Officials

Associated Press

You would think it shouldn't be the responsibility of a tourism destination to remind people of basic common sense and decent behavior. But this is the age we're living in.

5 months ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

5 months ago

American Airlines’ Response To Its Social Media Moment Came After Learning From United

American Airlines’ Response To Its Social Media Moment Came After Learning From United

Mae Anderson, Associated Press

All the facts aren't known yet about the incident on board the American Airlines flight before it departed San Francisco but there are many lessons to be learned already. At the least, American Airlines' mea culpa came quickly as the carrier obviously learned from United's missteps.

5 months ago

It’s Time to Rethink the Travel Instagram Aesthetic

It’s Time to Rethink the Travel Instagram Aesthetic

Colin Nagy, Skift

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

6 months ago

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How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

7 months ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

9 months ago

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