Articles tagged “social media”

Travel Social Network WAYN Is Bankrupt

WAYN was a mini-Facebook of travel before there was a Facebook. Unfortunately for WAYN, competing with the giant social network for travelers' attention and a plethora of discovery apps is a struggle for any company.

6 days ago

Luxury Hotels Are Missing an Opportunity With User-Generated Content

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

2 weeks ago

Travel Brands Are Spending More to Advertise on Social Media

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

2 weeks ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

3 weeks ago

New Beginnings and Old Problems — Skift Corporate Travel Innovation Report

After a game of musical chairs in corporate travel's C-suite, stay tuned to see which travel management companies most nimbly adapt to changes in the marketplace.

1 month ago

Travel Management Firms Struggle to Find a Voice on Social Media

What happens when your social media operations have to transcend the traditional silos of B2B and B2C? Travel management companies are figuring it out in a very public forum.

1 month ago

Travel Brands’ Influencer Campaigns Still Hide Too Much Says the FTC

There are many travel brands that are seemingly in violation of the U.S. Federal Trade Commission's new native ad guidelines on how to disclose when social media influencers were paid. Consumers appreciate brands more when they're transparent and develop deeper connections with influencers when they know what they truly support and enjoy when they're not being paid.

1 month ago

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.

2 months ago

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Larger influencers are still important to channeling a brand's messaging and casting a wide net, though localized micro-influencers with more niche followings often do better jobs at inspiring conversations among communities that travelers can more easily identify with.

4 months ago

Starwood’s Loyalty Program Is Experimenting on Snapchat

We've said before that not enough travel brands are taking full advantage of this increasingly popular social media channel. So, kudos to Starwood's SPG loyalty program for delving into it even further than it already has, even if SPG will most likely be rolled into Marriott Rewards in just a few years' time.

4 months ago

Starwood Uses Instagram Fashion Influencers to Drive Bookings for Its Newest Tribute Portfolio Hotels in Paris

More travel and hospitality brands are trying to find novel ways to monetize Instagram and although the platform has evolved to try to accommodate more of marketers' needs, its abilities as a hotel booking channel remain somewhat limited. Still, Starwood's Tribute Portfolio is betting that user-generated content from influential fashion stars on Instagram can help them boost bookings at two of their Parisian properties.

5 months ago

These Are the Most-Talked-About Hotel Brands Online and Offline

Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off.

6 months ago