Articles tagged “social media”

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Samantha Shankman, Skift

It's not if you get knocked down, but how you get up that matters. Not only do hospitality teams have the opportunity to provide guests with shelter and stability, but they can expand their impact throughout their local communities highlighting the strength and potential for our sector to be force of good.

3 weeks ago

Luxury Getting Increasingly Democratized Through Social Channels

Luxury Getting Increasingly Democratized Through Social Channels

Samantha Shankman, Skift

Consumers' perception on the accessibility of luxury brands is shifting through their daily, almost intimate interactions with both luxury products and the influencers who tout them on social media.

1 month ago

Social Media Scares Us About Airlines in an Age of Permanxiety

Social Media Scares Us About Airlines in an Age of Permanxiety

Grant Martin, Skift

Social media brings the world closer and informs us, but it also amplifies the insignificant to the point of crisis when patience would solve the problem better.

1 month ago

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Samantha Shankman, Skift

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

2 months ago

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Kara Alaimo , Bloomberg

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

2 months ago

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How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler

Pinterest + Skift

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

2 months ago

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Step by Step: Creating a Destination Guidebook Using User-Generated Content

Step by Step: Creating a Destination Guidebook Using User-Generated Content

CrowdRiff + Skift

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

4 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

5 months ago

Social Media Account Information Now Required for U.S. Visa Decisions

Social Media Account Information Now Required for U.S. Visa Decisions

Yeganeh Torbati, Reuters

Looking into travelers' social media posts when considering security risks in the visa process doesn't seem to be totally unreasonable but it all depends how these new powers are used. There is the danger that decisions might be arbitrary and that free speech will be the victim.

6 months ago

U.S. Airlines Aren’t on Same Page About Photos and Videos In-Flight

U.S. Airlines Aren’t on Same Page About Photos and Videos In-Flight

David Koenig, Associated Press

All U.S. airlines should adopt a common policy about taking photos and videos while on aircraft or consumers -- and crew -- will continue to be confused and penalized.

6 months ago

Tourists Don’t Need to Die for the Perfect Selfie Say Yellowstone Park Officials

Tourists Don’t Need to Die for the Perfect Selfie Say Yellowstone Park Officials

Associated Press

You would think it shouldn't be the responsibility of a tourism destination to remind people of basic common sense and decent behavior. But this is the age we're living in.

7 months ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

7 months ago