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Articles tagged “social media”

The Most Popular Hotels and Destinations on Instagram in 2016

The Most Popular Hotels and Destinations on Instagram in 2016

Dan Peltier, Skift

Knowing the most widely shared attractions and hotels gives brands a window into how travelers perceive destinations, what they enjoy doing, and most importantly, what they like to share with their networks. We must admit we've shared a few photos of these places on Instagram, too.

5 days ago

Understanding Instagram and Snapchat User Demographics

Understanding Instagram and Snapchat User Demographics

Dave Montali, Skift

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

1 month ago

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Dave Montali, Skift

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

1 month ago

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How Travel Providers Can Meet Today’s New Travel Demands

How Travel Providers Can Meet Today’s New Travel Demands

Allianz + Skift

Travelers today require more flexibility than ever before, but travel providers have a ways to go to meet the demand.

1 month ago

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Video: How the Founder and CEO of Obvious.ly has Embraced the Freedom to be Extraordinary

Video: How the Founder and CEO of Obvious.ly has Embraced the Freedom to be Extraordinary

The Unbound Collection by Hyatt™ + Skift

Obvious.ly founder and CEO Mae Karwowski knows a thing or two about creating a dynamic social experience for brands. The entrepreneur is now in the process of mastering how to successfully run and scale a business on her terms, while continuing to fuel her passion for social media.

2 months ago

Travel Social Network WAYN Is Bankrupt

Travel Social Network WAYN Is Bankrupt

Patrick Whyte, Skift

WAYN was a mini-Facebook of travel before there was a Facebook. Unfortunately for WAYN, competing with the giant social network for travelers' attention and a plethora of discovery apps is a struggle for any company.

3 months ago

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Deanna Ting, Skift

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

3 months ago

Travel Brands Are Spending More to Advertise on Social Media

Travel Brands Are Spending More to Advertise on Social Media

Dan Peltier, Skift

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

3 months ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Dan Peltier, Skift

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

3 months ago

New Beginnings and Old Problems — Skift Corporate Travel Innovation Report

New Beginnings and Old Problems — Skift Corporate Travel Innovation Report

Andrew Sheivachman, Skift

After a game of musical chairs in corporate travel's C-suite, stay tuned to see which travel management companies most nimbly adapt to changes in the marketplace.

3 months ago

Travel Management Firms Struggle to Find a Voice on Social Media

Travel Management Firms Struggle to Find a Voice on Social Media

Andrew Sheivachman, Skift

What happens when your social media operations have to transcend the traditional silos of B2B and B2C? Travel management companies are figuring it out in a very public forum.

4 months ago

Travel Brands’ Influencer Campaigns Still Hide Too Much Says the FTC

Travel Brands’ Influencer Campaigns Still Hide Too Much Says the FTC

Dan Peltier, Skift

There are many travel brands that are seemingly in violation of the U.S. Federal Trade Commission's new native ad guidelines on how to disclose when social media influencers were paid. Consumers appreciate brands more when they're transparent and develop deeper connections with influencers when they know what they truly support and enjoy when they're not being paid.

4 months ago