Articles tagged “social media”

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

Sean O'Neill, Skift

RateGain, a travel tech company backed by private equity, said it has begun a roll-up of hotel tech vendors. It joins a party led by Shiji, Amadeus, Accel-KKR-backed Travel Tripper, Sabre, and Jonas Software.

1 week ago

Swiss Tourism Industry Eyes Revenue Boost From Chinese Visitors

Swiss Tourism Industry Eyes Revenue Boost From Chinese Visitors

Leonard Kehnscherper, Bloomberg

Switzerland's tourism agency is grateful for the off-season business. Luckily, Chinese tourists also spend more in the country than guests from any other nation.

1 month ago

WeChat Mini Program Launches at World’s Tallest Building in Dubai

WeChat Mini Program Launches at World’s Tallest Building in Dubai

Richard Whiddington, Jing Travel

As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China's No. 1 superapp, may be key for travel brands and destinations looking to unlock this market.

2 months ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

3 months ago

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Dennis Schaal, Skift

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

4 months ago

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Dennis Schaal, Skift

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

4 months ago

Esports Disrupt How Brands and Events Engage With Their Communities

Esports Disrupt How Brands and Events Engage With Their Communities

Andrew Sheivachman, Skift

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

5 months ago

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Dennis Schaal, Skift

Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.

7 months ago

Luxury Hotels in China Pledge to Clean Up Their Acts After Social Media Outcry

Luxury Hotels in China Pledge to Clean Up Their Acts After Social Media Outcry

Eric Lam and Huang Zhe, Bloomberg

Hidden-camera videos of housekeepers acting badly at Chinese luxury hotels pop up from time to time. But a new video that's gone viral on social media shows workers using the same sponges to clean cups and sinks. Brands need to take more active precautions.

7 months ago

Ryanair Faces Controversy for Response to Racist Incident on a Flight

Ryanair Faces Controversy for Response to Racist Incident on a Flight

Associated Press

Ryanair blew it with its laissez faire response to an apparently racist incident on one of its flights. Has the airline learned nothing about how to treat passengers and crisis communications?

8 months ago

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How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

10 months ago

Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now

Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now

Micheline Maynard, Skift

The Southwest accident shows how bold passengers have become in using social media. For now, the FAA isn’t taking steps to curb their activities.

1 year ago