Dennis Schaal, Skift
Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.
3 weeks ago
Dennis Schaal, Skift
Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.
1 month ago
Andrew Sheivachman, Skift
How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.
2 months ago
Dennis Schaal, Skift
Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.
4 months ago
Eric Lam and Huang Zhe, Bloomberg
Hidden-camera videos of housekeepers acting badly at Chinese luxury hotels pop up from time to time. But a new video that's gone viral on social media shows workers using the same sponges to clean cups and sinks. Brands need to take more active precautions.
4 months ago
Associated Press
Ryanair blew it with its laissez faire response to an apparently racist incident on one of its flights. Has the airline learned nothing about how to treat passengers and crisis communications?
5 months ago
Mailman X + Skift
China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.
7 months ago
Micheline Maynard, Skift
The Southwest accident shows how bold passengers have become in using social media. For now, the FAA isn’t taking steps to curb their activities.
11 months ago
Samantha Shankman, Skift
Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.
1 year ago
Beth J. Harpaz, Associated Press
Black female travel influencers work overtime: explaining blackness to others, facing racism and related physical dangers, and convincing brands to work with them in the first place. It's a rare influencer who does all of that while promoting awareness of cultural appropriation.
1 year ago
Sean O'Neill, Skift
Recent consumer activism and regulatory issues have unsettled Ctrip. But the trend is a positive sign that Chinese consumers will gradually demand protections, which will put in place drivers for long-term stable growth.
1 year ago
Michael Sasso, Bloomberg
United had the most reported pet deaths among U.S. airlines in both 2016 and 2017, according to the U.S. Department of Transportation's Air Travel Consumer Reports. While we won't pass judgment here on what the flight attendant heard or didn't hear, and what exactly transpired in the latest incident, it's clear that the airline has some work to do.
1 year ago