Articles tagged “social media”

Do Travel Influencers Have a Future Now?

Do Travel Influencers Have a Future Now?

Rosie Spinks, Skift

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.

3 weeks ago

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

Sean O'Neill, Skift

It's no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company's bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.

10 months ago

When a Meditation App Becomes a Billion-Dollar Business

When a Meditation App Becomes a Billion-Dollar Business

Leslie Barrie, Skift

There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches.

10 months ago

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Andrew Sheivachman, Skift

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

11 months ago

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

Sean O'Neill, Skift

RateGain, a travel tech company backed by private equity, said it has begun a roll-up of hotel tech vendors. It joins a party led by Shiji, Amadeus, Accel-KKR-backed Travel Tripper, Sabre, and Jonas Software.

12 months ago

Swiss Tourism Industry Eyes Revenue Boost From Chinese Visitors

Swiss Tourism Industry Eyes Revenue Boost From Chinese Visitors

Leonard Kehnscherper, Bloomberg

Switzerland's tourism agency is grateful for the off-season business. Luckily, Chinese tourists also spend more in the country than guests from any other nation.

1 year ago

WeChat Mini Program Launches at World’s Tallest Building in Dubai

WeChat Mini Program Launches at World’s Tallest Building in Dubai

Richard Whiddington, Jing Travel

As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China's No. 1 superapp, may be key for travel brands and destinations looking to unlock this market.

1 year ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

1 year ago

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Dennis Schaal, Skift

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

1 year ago

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Dennis Schaal, Skift

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

1 year ago

Esports Disrupt How Brands and Events Engage With Their Communities

Esports Disrupt How Brands and Events Engage With Their Communities

Andrew Sheivachman, Skift

How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represents a window into how these changes will affect associations, businesses, and the event sector at large.

1 year ago

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Dennis Schaal, Skift

Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.

2 years ago