Articles tagged “social media”

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.

Meta is building AI that could know travelers' social history and see their surroundings in real time. Google isn't there yet.

When a travel company announces a “Chief Spring Officer,” it sounds like a gimmick, but Klook’s experiment reflects how platforms are trying close the gap between inspiration and booking. If this works, similar seasonal roles could emerge around major events.

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

Meta highlighted key AI developments on its fourth-quarter 2025 earnings call in consumer, retail and developer terms. But there are obvious travel applications too, and they could solve some of the industry's toughest challenges.

A franchisee of Hilton and IHG has temporarily closed its two hotels in St. Paul, highlighting a challenge that may face other hoteliers nationally in coming months.

Hilton apparently decided it needed to move swiftly to guard its national brand reputation.

DHS has accused a Minneapolis Hilton franchisee of canceling ICE agent reservations. Hilton's corporate headquarters says the incident doesn't reflect its values.

As the travel industry gears up for the winter holiday high season, please enjoy this guide to our favorite reports of the year.

Offering wide-scale travel experiences is one thing — curating high-quality activities specifically for the world's 850 million Spanish- and Portuguese-speaking travelers is another. With its relaunched app, Civitatis is dedicated to keeping the travel planning process simple and culturally resonant for its global audience of travelers.