Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. But how are they doing that, and what's next in messaging?
The idea that being bigger is better in the hospitality industry is one that isn’t going away anytime soon. IHG, whether it might be the target of an acquisition or an acquirer, is in a solid position for both scenarios. And the company could probably use a bit of a jolt in terms of innovation and global growth.
The big talking game we saw during the first quarter may have softened a bit in the second, but it's clear hotel CEOs are committed over the long term to pursuing and winning the direct bookings war.
It's clear that Anbang wants to buy something. Whether or not it ultimately has the power to turn that desire into reality is another matter entirely.
With so many data breaches impacting so many different hotel chains, we have to wonder if there are better ways for hotels to prevent these kinds of attacks.
Growth may be small at this stage but it shows that IHG is making some inroads into cutting its dependency on online travel agencies.
The U.S. is London-based InterContinental Hotel Group's largest region so that helped offset a falloff in France, for example, after the wave of terrorism. Brexit, too, could help IHG trim infrastructure/management costs.
The Jeff Katz and Boston Consulting Group startup Dihedral -- with an assist from two major airlines and four hotel chains -- can turn out to be something huge or meander nowhere like some of the traveler journeys they'll be charting. Certainly the two have a track record and they are hitting all the right notes, including Big Data and experiences.
You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.
As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!