Articles tagged “accor”

Accor’s real prize isn’t more hotels. It’s a direct line to H World’s 310 million loyalty members.

On this episode of Suite Success, host Katie Cline sits down with Omer Acar, CEO of Raffles and Fairmont Hotels & Resorts.

Accor's AI strategy spans discovery, distribution, loyalty, and operations, but its boldest bet is the one focused on people. The company believes automating the invisible half of hotel work is what will let the visible half feel more human.

CEO Sébastien Bazin said an Ennismore IPO is "one of four or five" possible fates for the lifestyle joint venture. In M&A-speak, that means Accor's board hasn't decided yet.

Accor had a retirement policy. So the news here is CEO Sébastien Bazin saying a “succession search” is underway and that he may leave sooner if the board “finds the right person.” More than 40% of shareholders voted against his pay.

Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline.

The activist fund Parvus has become Accor's largest shareholder without telling anyone why.

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.

Accor's Andrew Langdon framed the shift toward branded hotels in Asia as structural, not cyclical — less a temporary response to cost pressures or market timing than the result of market maturity and generational change.

Asia’s hotel pipeline is still growing, but an increasing share of that growth is coming from existing properties rather than new builds, as owners tap global brands like Accor for distribution, loyalty, and pricing power.