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New Loyalty Program Rankings Reveal a Growing Points Divide for Travel Brands

U.S. News & World Report's rankings have always skewed more toward leisure travelers than road warriors, but this year's lists show a growing difference between brands that choose to appeal to the majority of consumers versus those who choose to reward frequent business travelers or big spenders.

How Wyndham Plans to Tackle Vacation Rental Disruptors

With the likes of Airbnb playing up the sheer number of properties available, it makes sense for Wyndham to make a point of some of the advantages you get when booking direct with a company.

How Much It Pays to Book Direct Depends on the Hotel Brand

Not all hotel loyalty member rates are created equal, and it pays to read the fine print.

5 Big Takeaways for Hoteliers From This Year’s J.D. Power Hotel Guest Satisfaction Rankings

If this year’s study is any indication, it’s clear guests are expecting a whole lot more from hotels than they have before in the coming year.

The Disappointing Life of Hotel Industry Booking Site Room Key

You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

Skift’s New Video Series: What Keeps Travel Industry CMOs Up at Night

We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.

Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone

In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.

Branded Experiences Are Everything for Today’s Hospitality Brands

What's the most overused travel marketing buzzword out there? Our vote goes to "experience" (although "authentic" isn't too far behind.) Love it, or love to hate it, "experience" isn't not going away anytime soon. Here's why.

9 Largest Hotel Loyalty Programs: Growing Members Faster Than Engagement

Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.