5 Big Takeaways for Hoteliers From This Year’s J.D. Power Hotel Guest Satisfaction Rankings

If this year’s study is any indication, it’s clear guests are expecting a whole lot more from hotels than they have before in the coming year.

The Disappointing Life of Hotel Industry Booking Site Room Key

You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

Skift’s New Video Series: What Keeps Travel Industry CMOs Up at Night

We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.

Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone

In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.

Branded Experiences Are Everything for Today’s Hospitality Brands

What's the most overused travel marketing buzzword out there? Our vote goes to "experience" (although "authentic" isn't too far behind.) Love it, or love to hate it, "experience" isn't not going away anytime soon. Here's why.

9 Largest Hotel Loyalty Programs: Growing Members Faster Than Engagement

Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.

The 10 Most Highly Compensated Hotel CEOs of 2015

Despite troubles in Macau, the usual suspects — namely gaming CEOs — took home the most money in 2015, with Wyndham’s CEO grabbing the No. 2 spot.

Hotel CEOs Reflect on the Oil Industry’s Business Impact

Lower oil prices may translate to more road trips for leisure travelers, and better margins for airlines, but they tend to have a negative impact on hotels, especially in terms of corporate travel.

Hotel CEOs Won’t Back Down When It Comes to Pushing Direct Bookings

Hotel CEOs are talking a big game when it comes to the need for — and success of — their efforts to get more customers to book direct.