Full Video: Accor Deputy CEO at Skift Future of Lodging Forum 2023
Photo Credit: Jean-Jacques Morin of Accor speaking at Skift Future of Lodging in London. Skift / Russell Harper
Skift Take
Accor is focused on setting itself apart by offering more than just a place to stay. Jean-Jacques Morin, a top Accor executive, discussed that and more at the Skift Future of Lodging Forum.
Jean-Jacques Morin, a top executive at Accor, said the company is committed to growing its "augmented hospitality' offerings and incorporating sustainability into its business strategy.
That means moving beyond just providing hotel rooms to offering unique experiences plus richer food and beverage options.
Morin spoke with Skift Senior Hospitality Editor Sean O'Neill at the Skift Future of Lodging Forum in London on March 29.
Morin is Accor's group deputy CEO, group chief financial officer, and CEO for the premium, midscale, and economy division.
Morin discussed the strong demand in the hotel industry, highlighting growth in the Middle East and Africa, as well as China. He attributed the demand to a shift in consumer spending towards experiences and noted the experiential transformation of the hospitality industry.
In summary, Jean-Jacques Morin believes Accor's success is due to staying ahead of industry trends, focusing on custom
