Articles tagged “hotel CRM”

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5 Ways Independent Hotels Can Fight For and Win Direct Bookings

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

NAVIS + Skift

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

3 weeks ago

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Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas + Skift

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

2 months ago

Sabre Doubles Down on Hotel Management Software

Sabre Doubles Down on Hotel Management Software

Sean O'Neill, Skift

Your move, Oracle.

1 year ago

The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

Sean O'Neill, Skift

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

1 year ago

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Free Skift Report | Hotel CRM: Enhancing Guest Profiles and Automating Communications

Free Skift Report | Hotel CRM: Enhancing Guest Profiles and Automating Communications

CendynONE + Skift

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well. Download this report for free!

3 years ago