Articles tagged “hotel CRM”

Hotels

Full Video: Accor Deputy CEO at Skift Future of Lodging Forum 2023

Accor is focused on setting itself apart by offering more than just a place to stay. Jean-Jacques Morin, a top Accor executive, discussed that and more at the Skift Future of Lodging Forum.

Full Video: Accor Deputy CEO at Skift Future of Lodging Forum 2023

Skift Research

Hotel Tech Benchmark: Customer Relationship Management 2022

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Hotel Tech Benchmark: Customer Relationship Management 2022

Hotels

Customer Relationship Management Tech for Hotels Is Becoming More Necessary

Understanding the customer is becoming increasingly important to hoteliers, and so-called CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Customer Relationship Management Tech for Hotels Is Becoming More Necessary

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Online Travel

Cendyn’s Merger With Data Rival Is Latest Private Equity Rollup in Hotel Tech

Accel-KKR, a private equity firm based in Silicon Valley, supported Cendyn's merger with arch-rival NextGuest. Investors are betting that hotels will spend more heavily on data-based tools to gain an edge once the sector's recession ends.

Cendyn’s Merger With Data Rival Is Latest Private Equity Rollup in Hotel Tech
Free Read

Hotels

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

5 Ways Independent Hotels Can Fight For and Win Direct Bookings
Free Read

Hotels

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Business Travel

Sabre Doubles Down on Hotel Management Software

Your move, Oracle.

Sabre Doubles Down on Hotel Management Software

Hotels

The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

Online Travel

Free Skift Report | Hotel CRM: Enhancing Guest Profiles and Automating Communications

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well. Download this report for free!

Free Skift Report | Hotel CRM: Enhancing Guest Profiles and Automating Communications