Articles tagged “orient express”

Accor Is Reviving the Orient Express — Just Don’t Expect a Train Carriage

Claire Ballentine, Bloomberg

Well over a hundred years since it began, the Orient Express is still synonymous with mystique and luxury. As a branding exercise, it makes perfect sense for Accor to capitalize on that in a stationary hotel setting.

How Accor Landed Its First Orient Express Hotel in Bangkok Bumping a Planned Marriott Edition

Raini Hamdi, Skift

Christmas comes early for Accor, which announced its first Orient-Express Hotel in Bangkok, a 154-room property that was originally meant to be an Edition hotel. But there is still much for Accor to do as luxury players find the old new brand "confusing."

What You Need to Know About the Possible Sale of Luxury Hotelier Belmond

Deanna Ting, Skift

Shareholders are no doubt elated, but luxury travelers are concerned. They don't want Belmond to become another Ritz-Carlton, and get folded into another mega-hospitality giant.

Belmond Looks to Solidify Its Brand Image Against Competitor With Its Old Name

Laura Powell, Skift

While part of the goal of Belmond's new branding campaign is to establish itself as an entity apart from its former Orient Express moniker, we wonder if the images it presents may be just a little too reminiscent of its former self.

AccorHotels Buys Into Orient Express to Remake an Iconic Brand

Patrick Whyte, Skift

While some of the deals done by AccorHotels have raised eyebrows, this one seems like a good strategic fit. The Orient Express brand is known the world over and will give AccorHotels a greater presence in the luxury space.

Interview: Behind Belmond’s Rebrand of Iconic Orient-Express Name

Greg Oates, Skift

The new Belmond brand allows the hospitality and travel group to better seek out new management partnerships and expand the customer base to younger demographics.

The Curious Rebranding of Orient-Express Hotels Into the Belmond Brand

Dennis Schaal, Skift

It's a beautiful world (Belmond), and a curious one, as Orient-Express Hotels Ltd. is discarding its iconic -- albeit licensed -- brand, and is rebranding its portfolio of hotels, river cruises, rail lines, safaris and restaurants.

Orient Express Opens Up Myanmar In Its Own Way Through Luxury River Cruises

Att Sikkema, Associated Press

The tourists and the Myanmar villagers were equally as curious about one another. River cruising truly feels like an option well-suited for a country and tourism infrastructure just opening things up.

Orient-Express Hotels mulls asset sales and delays merger track

Nadja Brandt , Bloomberg

Orient-Express Hotels may one day feel some seller's remorse in not taking the Indian Hotels merger offer as it would have meant a 43 percent premium on its recent stock price.

Orient-Express Hotels names new CEO and rejects takeover bid

The latest rejection from Orient-Express doesn't mean it won't get bought; it could just be a way to bid up the price.

NYC’s 21 Club & parent Orient Express gets $1.86 billion buyout offer from India’s Tata Group

If the takeover is successful, Taj's iconic branding and luxury reputation will surely only help Orient's properties.

Pairing the Queen Victoria with the Oriental Express for an 1930’s-era Far East adventure

This junket-generated story is nonetheless exciting with its promise of a long, lazy vacation with old-school luxe -- at new-school prices, of course.