The new Belmond brand allows the hospitality and travel group to better seek out new management partnerships and expand the customer base to younger demographics.
It's a beautiful world (Belmond), and a curious one, as Orient-Express Hotels Ltd. is discarding its iconic -- albeit licensed -- brand, and is rebranding its portfolio of hotels, river cruises, rail lines, safaris and restaurants.
The tourists and the Myanmar villagers were equally as curious about one another. River cruising truly feels like an option well-suited for a country and tourism infrastructure just opening things up.
Orient-Express Hotels may one day feel some seller's remorse in not taking the Indian Hotels merger offer as it would have meant a 43 percent premium on its recent stock price.
The latest rejection from Orient-Express doesn't mean it won't get bought; it could just be a way to bid up the price.
If the takeover is successful, Taj's iconic branding and luxury reputation will surely only help Orient's properties.
This junket-generated story is nonetheless exciting with its promise of a long, lazy vacation with old-school luxe -- at new-school prices, of course.