Articles tagged “hotel technology”

Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”

The hotel industry is quickly implementing AI to get a better handle on search. Mews founder Richard Valtr thinks that is the wrong approach.

Minor has avoided the rebuild problem that is slowing rivals. Whether clean infrastructure delivers faster results remains to be seen.

IHG’s AI strategy isn’t about chatbots. It’s about making sure its hotels are structured, searchable, and integrated enough to survive the shift from links to answers.

Hotel groups are increasingly sharing AI risks openly. But Hyatt and others have no choice but to keep experimenting.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

Is this the future everyone was scared of - AI-driven technology replacing the need for hotel staff? Or, is it a traditional sector finally recalibrating its efficiency in the face of tech growth?

Centralizing commercial operations sounds simple. But for firms like L+R, it means undoing years of siloed decisions across brands, tech stacks, and teams.