Articles tagged “hotel brands”

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hotels

Indian Hotels Expansion Plans: 2 New Brands Launching, 2 Hotels Opening Every Month

IHCL's strategic focus on Tier 2 and Tier 3 cities indicates a market expansion aligning with India's burgeoning middle class. While this helps meet evolving consumer demands it also ensures that the company grows beyond metropolitan areas.

Indian Hotels Expansion Plans: 2 New Brands Launching, 2 Hotels Opening Every Month

Hotels

Marriott vs. Hilton: What Their 2024 Hotel Pipelines Reveal

Hotel execs gathered this week to compare the sizes of their hotel pipelines. The companies with the largest hotel development forecasts were Marriott and Hilton, and the types of properties proving popular says a lot about their strategic directions.

Marriott vs. Hilton: What Their 2024 Hotel Pipelines Reveal

Hotels

How Hotels Will Seduce the Middle-Class Traveler

Luxury is fun, and lifestyle properties are hip. Yet mid-market brands that serve middle-class travelers, a rising group, are the biggest opportunity for major hotel groups.

How Hotels Will Seduce the Middle-Class Traveler

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Hotels

Accor Hotels’ Brands, Explained

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

Accor Hotels’ Brands, Explained

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Hotels

Hilton’s New Hotel Brands: What Trademark Filings Reveal

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

Hilton’s New Hotel Brands: What Trademark Filings Reveal

Hotels

Lifestyle Hotels Are Booming: This Week’s Top Stories

JLL has released an investor's guide to lifestyle hotels, a fast-growing category. Plus, other highlights from this week's news in hotel deals and development worldwide.

Lifestyle Hotels Are Booming: This Week’s Top Stories

Hotels

Hilton CEO Christopher Nassetta Seeks ‘Even Playing Field’ for Hotel Fees — Full Video

Hilton President and CEO Chris Nassetta said a lot on the Skift Global Forum stage. Most notably, he advocated for U.S. lawmakers to compel third-party distributors to display resort fee and other junk fees upfront on a consumer's first search.

Hilton CEO Christopher Nassetta Seeks ‘Even Playing Field’ for Hotel Fees — Full Video