Articles tagged “hotel brands”

Marriott to Showcase New Look for W Hotels in Downtown New York

Marriott to Showcase New Look for W Hotels in Downtown New York

Patrick Clark, Bloomberg

It's commonplace for a franchisor to update a property to showcase a refreshed look before asking its real estate partners to invest in similar upgrades. But Marriott International's redo of W Hotels matters more than most such efforts. The wider hotel industry will be curious about the direction of W Hotels, a brand Marriott won as part of its 2016 acquisition of Starwood.

4 months ago

Skift Global Forum Preview: Hilton’s Tech Innovations Drive Brand Growth

Skift Global Forum Preview: Hilton’s Tech Innovations Drive Brand Growth

Danni Santana, Skift

Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.

7 months ago

Why Accor Won’t Let Movenpick Swallow Its New Little Sister Swissotel in Asia

Why Accor Won’t Let Movenpick Swallow Its New Little Sister Swissotel in Asia

Raini Hamdi, Skift

A new history is being charted for Movenpick and Swissotel, two Swiss hotel brands that are now under Accor, and much of that action is happening in the Asia-Pacific region. Asian owners and Accor competitors are watching closely.

1 year ago

Video: Why AccorHotels CEO Wants Even More Brands

Video: Why AccorHotels CEO Wants Even More Brands

Sean O'Neill, Skift

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

2 years ago

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

Rebecca Stone, Skift Research

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

2 years ago

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

Rebecca Stone, Skift Research

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

2 years ago

Can Hotel Companies Have Too Many Brands?

Can Hotel Companies Have Too Many Brands?

Deanna Ting, Skift

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

2 years ago

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Rebecca Stone, Skift Research

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

2 years ago

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Rebecca Stone, Skift Research

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

2 years ago

Ace Hotels’ New Sister City Brand, Explained

Ace Hotels’ New Sister City Brand, Explained

Deanna Ting, Skift

Details are scant about Ace Hotels' new sister brand. But if Ace Hotels' track record is any proof, perhaps this could be a hit. But the bigger question is how do you balance travelers' desires for more local experiences versus feeling like they can escape the city they're in?

2 years ago

Top 10 Hotel Brands on Social Media for December 2014

Top 10 Hotel Brands on Social Media for December 2014

Joyce Manalo, Skift

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

5 years ago

Top 10 Hotel Brands on Social Media for November 2014

Top 10 Hotel Brands on Social Media for November 2014

Joyce Manalo, Skift

The joy of giving and receiving was appreciated by hotel brands and fans.

5 years ago