Articles tagged “hotel brands”

Posadas called its own luxury-heavy signings a ‘red flag,’ and is rebalancing as a soft quarter hit its luxury hotels hardest.

A trademark and a domain suggest that a new Hilton lifestyle brand called Tortoise may be in the works. But the bigger question for the newish chief development officer is whether Hilton's model still mints the best returns for owners.

The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math.

Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.

Capella’s pitch under its new president: scarce, personalized, and aiming for the top tier of ultra-luxury. The growth job goes to Patina.

Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working.

Studio 6 Plus is Prism's attempt to push G6 upmarket without abandoning the value lane, and to recruit developers with sharper franchise terms than its rivals are offering.

Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”

H World's international arm has had its best year since its 2019 acquisition. Now it has to prove it can sustain the momentum.

Minor Hotels has spent a year making moves that individually make sense. Whether they add up to a coherent global strategy is what the next stage will reveal.