Articles tagged “adobe”

Sponsored
Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Adobe + Skift

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

3 months ago

Sponsored
Understanding Travel’s Personalization Revolution

Understanding Travel’s Personalization Revolution

Adobe + Skift

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

5 months ago

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Mobile and the Future of Customer Experience in the Travel Industry

Mobile and the Future of Customer Experience in the Travel Industry

Adobe + Skift

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

6 months ago

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Announcing the 2018 Digital Transformation Report

Announcing the 2018 Digital Transformation Report

Adobe + Skift

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

10 months ago

Skiftx Original
Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

SkiftX

Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.

11 months ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

1 year ago

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

Andrew Sheivachman, Skift

While the growth in summer online travel spending will decline in the U.S. this year compared to 2016, it's not all doom and gloom for the U.S. travel industry.

1 year ago

Sponsored
How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Adobe + Epsilon + Skift

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

1 year ago

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Skift Video: How Meeting Planners Can Rethink Event Design

Skift Video: How Meeting Planners Can Rethink Event Design

Bellagio + ARIA + Skift

SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.

1 year ago

Sponsored
Programmatic Advertising Wins Big Through Personalization

Programmatic Advertising Wins Big Through Personalization

Adobe + Epsilon + Skift

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

2 years ago

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

2 years ago

Sponsored
How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

2 years ago