Adobe + Skift
The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.
11 months ago
Adobe + Skift
Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.
1 year ago
Adobe + Skift
Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.
1 year ago
Adobe + Skift
Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.
2 years ago
SkiftX
Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.
2 years ago
Adobe + Epsilon + Skift
While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.
2 years ago
Andrew Sheivachman, Skift
While the growth in summer online travel spending will decline in the U.S. this year compared to 2016, it's not all doom and gloom for the U.S. travel industry.
2 years ago
Adobe + Epsilon + Skift
Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.
2 years ago
Bellagio + ARIA + Skift
SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.
2 years ago
Adobe + Epsilon + Skift
More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.
2 years ago
Adobe + Epsilon + Skift
Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.
2 years ago
Adobe + Epsilon + Skift
Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.
2 years ago