Articles tagged “adobe”

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Announcing the 2018 Digital Transformation Report

Announcing the 2018 Digital Transformation Report

Adobe + Skift

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

3 months ago

Skiftx Original
Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

SkiftX

Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.

4 months ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

10 months ago

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

Andrew Sheivachman, Skift

While the growth in summer online travel spending will decline in the U.S. this year compared to 2016, it's not all doom and gloom for the U.S. travel industry.

10 months ago

Sponsored
How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Adobe + Epsilon + Skift

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

10 months ago

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Skift Video: How Meeting Planners Can Rethink Event Design

Skift Video: How Meeting Planners Can Rethink Event Design

Bellagio + ARIA + Skift

SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.

10 months ago

Sponsored
Programmatic Advertising Wins Big Through Personalization

Programmatic Advertising Wins Big Through Personalization

Adobe + Epsilon + Skift

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

12 months ago

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

12 months ago

Sponsored
How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

1 year ago

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Finding the Balance Between Humans and Technology in Hospitality

Finding the Balance Between Humans and Technology in Hospitality

Adobe + Epsilon + Skift

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

1 year ago

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How the Internet of Things Will Impact Travel in 2017 and Beyond

How the Internet of Things Will Impact Travel in 2017 and Beyond

Adobe + Epsilon + Skift

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

1 year ago

Sponsored
An Inside Look at the Tools Making Personalization a Reality

An Inside Look at the Tools Making Personalization a Reality

Epsilon + Skift

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

1 year ago