Articles tagged “adobe”

Media and PR

Why Travel Brands Need To Go Deeper On Content Strategy

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Why Travel Brands Need To Go Deeper On Content Strategy

Tourism

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

While the growth in summer online travel spending will decline in the U.S. this year compared to 2016, it's not all doom and gloom for the U.S. travel industry.

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

Online Travel

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Business Travel

Skift Video: How Meeting Planners Can Rethink Event Design

SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.

Skift Video: How Meeting Planners Can Rethink Event Design

Online Travel

Programmatic Advertising Wins Big Through Personalization

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Programmatic Advertising Wins Big Through Personalization

Hotels

Do Travel Brands Understand How to Use Customer Data?

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Do Travel Brands Understand How to Use Customer Data?

Media and PR

How Travel Brands Do Customer Service Right on Social Media

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

How Travel Brands Do Customer Service Right on Social Media

Online Travel

Finding the Balance Between Humans and Technology in Hospitality

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

Finding the Balance Between Humans and Technology in Hospitality

Online Travel

How the Internet of Things Will Impact Travel in 2017 and Beyond

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

How the Internet of Things Will Impact Travel in 2017 and Beyond

Online Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

Beyond Mobile: How Voice and AI Are Changing Digital Travel