Luxury Gets a Status Boost From Cold Temperatures
Laura Powell, Skift
Travel marketers need to think outside the box. The icebox, that is. A new research study reports that temperature can impact consumer perceptions of luxury and status.
6 days ago
Laura Powell, Skift
Travel marketers need to think outside the box. The icebox, that is. A new research study reports that temperature can impact consumer perceptions of luxury and status.
6 days ago
Laura Powell, Skift
How consumers feel about luxury products may depend on how they feel. That is, whether they perceive something to be hot or cold.
6 days ago
Los Cabos Tourism Board + Skift
Today’s luxury travelers want the world at their fingertips. But not all destinations have managed to adapt their offerings to suit the demands of this new mindset. Now, thanks to its unique luxury-friendly amenities and a new brand positioning, the Los Cabos region of Mexico is emerging as a new luxury hotspot.
2 weeks ago
Laura Powell, Skift
In the multisensory world of travel, it's surprising that it's taken so long for luxury operators to realize that appealing to all five senses is quite sensible.
2 weeks ago
Laura Powell, Skift
As more companies enter the luxury vacation rental business, the need to serve up a unique selling proposition becomes increasingly vital. But it's also key to stay true to that original mission point, even as a company grows.
3 weeks ago
Thomas Black, Bloomberg
Corporations and the super wealthy are the main market for Gulfstream's new private jet, but don't forget the variety of private jet and charter services looking to expand their services.
3 weeks ago
Laura Powell, Skift
When it comes to keeping up with the Joneses, luxury travel brands are falling behind. The value of brands from fashion, automotive, and financial services sectors is far stronger than those from hospitality and travel.
4 weeks ago
Laura Powell, Skift
Within the travel industry, brands like Ritz-Carlton and Four Seasons loom large. But according to a just-released study of brand valuation, in the real world, hospitality brand names don't carry as much weight as their high-end counterparts in other industry sectors. To address this, companies like Marriott and Hilton are focusing on establishing ironclad loyalty offerings.
4 weeks ago
Preferred Hotels & Resorts + Skift
Independent hotels are well-positioned to capitalize on a growing consumer appetite for experiential destinations and one-of-a-kind moments. Enduring soft brands like Preferred Hotels & Resorts are now taking advantage of this shift by tapping their 50-plus years of experience delivering for consumers while boosting revenues and lowering costs for hotel owners.
4 weeks ago
Leslie Barrie, Skift
It will likely take years for the wellness industry to really fix its diversity problem. But the process could speed up if more people start to speak out about it.
1 month ago
Laura Powell, Skift
In a growing luxury wellness trend that's built to last, nature comes indoors in the form of living green walls, natural materials, and more at high-end hotels.
1 month ago
Laura Powell, Skift
It seems like every hospitality brand these days is eager to jump on the wellness bandwagon. Most do so by adding a gym or throwing a yoga mat in the room. But some luxury hotels are taking a more esoteric approach, namely through biophilic design.
1 month ago