Articles tagged “loyalty”

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Wouter Geerts, Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

1 day ago

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Dennis Schaal, Skift

Some hotel chains, such as Marriott, feel they have no choice but to get into homesharing. Marriott is trying to turn it into a loyalty play to keep its customers engaged with the brand.

2 weeks ago

American Express Removes Free Airport Lounge Meal Benefit From Platinum Cards

American Express Removes Free Airport Lounge Meal Benefit From Platinum Cards

Grant Martin, Skift

A key benefit that many road warriors love about the American Express Platinum card is evaporating later this summer.

2 weeks ago

Marriott Executive Takes on New Challenge of Growing Design Hotels Brand

Marriott Executive Takes on New Challenge of Growing Design Hotels Brand

Danni Santana, Skift

While Design Hotels is not solely dependent on its loyalty agreement with Marriott to bolster its brand, our bet is that growing the number of hoteliers leveraging the partnership will help substantially.

3 weeks ago

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Dennis Schaal, Skift

Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning.

1 month ago

Skift Analysis: Amazon’s Travel Strategy Comes Into Focus

Skift Analysis: Amazon’s Travel Strategy Comes Into Focus

Seth Borko and Dennis Schaal, Skift

The same rules that apply to run-of-the-mill travel sellers do not necessarily apply to Amazon. While cash back on flights in India may seem loss-generating and unsustainable, for Amazon it could be a winning strategy.

1 month ago

Alaska Airlines and El Al Team Up on Loyalty

Alaska Airlines and El Al Team Up on Loyalty

Grant Martin, Skift

Alaska is launching a loyalty partnership with yet another outlying international air carrier. At this rate, it doesn't need to fully join an airline alliance.

1 month ago

Marriott Still Dominant Over Loyalty Peers Despite Activist Campaigns

Marriott Still Dominant Over Loyalty Peers Despite Activist Campaigns

Grant Martin, Skift

Despite a vocal minority of unhappy loyalty program members, Marriott still appears to be dominating loyalty rankings. Perhaps this squeaky wheel doesn't need any grease.

2 months ago

JetBlue Is Betting New London Routes Will Boost Credit Card Revenue

JetBlue Is Betting New London Routes Will Boost Credit Card Revenue

Brian Sumers, Skift

JetBlue probably will never make the massive credit card revenue some of its peer airlines earn. But JetBlue can still make more money from its relationship with Barclays. It’ll be interesting to see how the partnership evolves.

2 months ago

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

Grant Martin, Skift

If United and Chase can't forge an exclusive agreement on how they market credit cards, the door may open for other banks like Citi, Barclays, or American Express to pitch a United co-branded product.

2 months ago

United Airlines Plays Hardball With Expedia and JPMorgan Chase

United Airlines Plays Hardball With Expedia and JPMorgan Chase

Brian Sumers, Skift

For years, airlines had little leverage with their partners. But airlines now are strong, and they have the advantage. Why shouldn’t they use it in contractual discussions?

2 months ago

Delta Expects to Make $7 Billion From Its Amex Credit Card Relationship by 2023. But How?

Delta Expects to Make $7 Billion From Its Amex Credit Card Relationship by 2023. But How?

Brian Sumers, Skift

Delta's new contract with American Express should generate massive revenue. It's another sign Delta is trying to stay far ahead of its peer airlines.

2 months ago