Articles tagged “loyalty”

Marriott And Starwood Loyalty Members Caught off Guard by Integration After Merger

Marriott and Starwood jolted their loyalty program members awake on Friday by allowing them to link award accounts.

2 days ago

Marriott’s First Move Is Combining Its Loyalty Program With Starwood’s

Getting the loyalty programs to match right out of the gate is an excellent signal to the SPG members most worried about the merger.

5 days ago

Southwest Airlines Adds Standby Perks for Elite Frequent Flyers

Southwest just made traveling standby easier for elite members of its Rapid Rewards Program. Perhaps there is a good reason to fly that carrier for business travel.

2 weeks ago


Register for a Free Webinar on Customer Experience and the Future of Loyalty

Join Skift and Boxever on Wednesday October 12th at 12pm ET for a free webinar on strategies for driving loyalty through customer experience and personalization!

2 weeks ago

British Airways Is Giving Away Free First Class Upgrades to Business Class Passengers

British Airways wants to get more people into its business and first class seats, so it's launched a multi-pronged campaign to scale up visibility of the products. As part of that effort, some lucky business class passengers are going to be given free upgrades to first class.

2 weeks ago

American Elites Are Unhappy With the New AAdvantage Loyalty Program — Skift Business Traveler

American changed its AAdvantage loyalty program to a revenue-based model earlier this year and its members seem to be angrier than usual. But is the furor enough for American to act?

3 weeks ago

Points Geeks Have a New Favorite Reward Credit Card

Loyalty and points have changed so much that even the best new points card actively discourages card churning.

4 weeks ago

The State of U.S. Travel Loyalty Point Redemption in Four Charts

Travel rewards points redemptions in the U.S. are up sharply this year as several brands focus on rewarding and retaining their elite customers. Hotel loyalty program redemptions in particular have shown bold increases as these programs add millions of new members per year.

4 weeks ago

Allegiant Air Banking on New Credit Card Deal to Reveal More About Its Flyers

Allegiant Air knows less about its most loyal customers than it would like. Its new co-branded credit card could help change that. But will anyone apply for it?

4 weeks ago

In the Battle for Seattle Flyers, Delta Is Practically Giving Away Elite Status

Delta is once more doubling down in its campaign to woo Seattle customers.

4 weeks ago

Southwest and JetBlue Loyalty Plans Are Best for Free Domestic Tickets Says Study

Southwest and JetBlue might have the cheapest redemptions, but savvy frequent flyers generally still find more value in programs offered by American, Delta, and United.

1 month ago

American Airlines Quietly Experiments With Disrupting Its Award Ticket Pricing

It's becoming clear that airlines are not done with their loyalty experimentation.

1 month ago