Articles tagged “loyalty”

Video: Mr & Mrs Smith and Bridging the Gap Between Content and Booking

Video: Mr & Mrs Smith and Bridging the Gap Between Content and Booking

Jason Clampet, Skift

The Mr & Mrs Smith has carved out a unique space in the market, and its evolution over the last decade speaks to the radical changes in the ways we discover, book, and return to hotels.

2 hours ago

Alaska Air Overtakes American Airlines in Annual Loyalty Program Awards

Alaska Air Overtakes American Airlines in Annual Loyalty Program Awards

Grant Martin, Skift

Mileage Plan from Alaska Airlines just won as the best airline loyalty program in FlyerTalk's annual survey -- largely because of its distance based earnings.

1 week ago

What Hotels Are Doing to Win Your Loyalty: 5 Podcast Takeaways

What Hotels Are Doing to Win Your Loyalty: 5 Podcast Takeaways

Sarah Enelow, Skift

With so many hotel mergers in recent years, loyalty is being reimagined for bigger, broader, more diverse audiences. But can any one loyalty program appeal to all travelers?

1 week ago

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Grant Martin, Skift

Virgin America's Elevate members now have an official timeline for when their loyalty program is going to fold.

2 weeks ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Jeremy Kressmann, Skift

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

2 weeks ago

Airlines Offer Deals as They Try to Sell More Miles to Consumers

Airlines Offer Deals as They Try to Sell More Miles to Consumers

Brian Sumers, Skift

It's rarely a great deal to buy miles directly from an airline. But several carriers in the Americas are offering big discounts, so it's no longer such a bad move to top off your account. Just remember: Miles almost always lose value with time.

3 weeks ago

How to Judge the 3 Best Credit Cards for Travelers

How to Judge the 3 Best Credit Cards for Travelers

Eric Rosen, Bloomberg

All the smart gaming of the system is happening with cards now, not loyalty programs. But cards are making changes, too, to avoid the churners.

1 month ago

American Express Will Weed Out Points-Chasing Credit-Card Churners

American Express Will Weed Out Points-Chasing Credit-Card Churners

Jenny Surane, Bloomberg

Gaming the system only happens if the system lets you. Amex and Chase are realizing that the churn doesn't keep customers loyal, as the Airlines realized much earlier.

2 months ago

Amex Takes Battle to Chase With Revamped Platinum Card

Amex Takes Battle to Chase With Revamped Platinum Card

Ken Sweet, Associated Press

The buzz surrounding the launch of JPMorgan Chase's Sapphire Reserve Card has forced the hand of American Express but it'll be the points geeks who decide on the winner.

2 months ago

Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs

Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs

Deanna Ting, Skift

Marriott really, really, really wants SPG members to know it won't forsake them as it tries to combine all three of its loyalty programs into one by next year.

2 months ago

Hyatt Gets Political in Advertising Campaign for New Loyalty Program

Hyatt Gets Political in Advertising Campaign for New Loyalty Program

Deanna Ting, Skift

Given the current geopolitical climate and the ever-tightening, more restrictive stance the U.S. is taking on immigration and travel these days, Hyatt's new ad could not be more timely.

2 months ago

What Marriott Learned From Starwood’s Loyalty and Digital Expertise

What Marriott Learned From Starwood’s Loyalty and Digital Expertise

Deanna Ting, Skift

Big data, AI, and geo-fencing are coming together to reshape the hotel guest experience, and their combined influence will no doubt change the way hotel brands manage their loyalty programs.

2 months ago