Articles tagged “loyalty”

Amadeus and Points.com Partner to Scale Loyalty Tech for Airlines

Amadeus and Points.com Partner to Scale Loyalty Tech for Airlines

Sean O'Neill, Skift

This deal is noteworthy because it represents a recent industry shift in the gravity of airline sales efforts. Work that used to happen on computers that interact mainly with travel agencies is now shifting toward computers that mainly power an airline's brand.com site and other direct sales channels.

5 days ago

Sponsored
Four Lessons in Loyalty From Other Industries for Travel Marketers

Four Lessons in Loyalty From Other Industries for Travel Marketers

Relay42 + Skift

Travel brands must expand their customer retention strategies to go beyond points and rewards systems. Driving long-term loyalty requires rethinking every aspect of the customer journey.

1 week ago

Sponsored
Building Brand Loyalty in the Era of the Empowered Traveler

Building Brand Loyalty in the Era of the Empowered Traveler

Epsilon and Conversant + Skift

Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.

1 week ago

Loyalty Points Were Also a Target in Marriott Hack

Loyalty Points Were Also a Target in Marriott Hack

Jenny Surane and Katherine Chiglinsky, Bloomberg

We look forward to reading complaints in points message boards by hackers to dissatisfied with Marriott's new redemption structure.

2 weeks ago

Sponsored
Executive Q&A: Smart Loyalty Programs Need to Balance Transactional and Emotional Benefits

Executive Q&A: Smart Loyalty Programs Need to Balance Transactional and Emotional Benefits

Collinson + Skift

Companies are focusing on bringing diverse strategies and disparate technologies together to create the perfect points system for their loyalty offerings –– but true differentiation is created by really understanding the customers and through personalized programs.

3 weeks ago

Uber Launches Rewards Program for Most Loyal Customers

Uber Launches Rewards Program for Most Loyal Customers

Eric Newcomer, Bloomberg

Uber's launch of a loyalty program explains why Lyft appears to have rushed out a similar announcement earlier this week. Neither company is being generous with details, but at least Uber has committed to officially launching in nine cities this week.

1 month ago

American Follows United in Making Top Elite Status Harder to Earn

American Follows United in Making Top Elite Status Harder to Earn

Grant Martin, Skift

For many, it may no longer be worth it to earn top-tier elite status on American, United, or Delta next year. Between recent changes to credit card earning structures and airlines constantly moving the goal posts for status qualification, it's just too hard for many to keep up.

1 month ago

Sponsored
Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Olson 1to1 + Skift

Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.

2 months ago

United Makes Top-Tier Elite Status Harder to Earn

United Makes Top-Tier Elite Status Harder to Earn

Grant Martin, Skift

Changes to United's MileagePlus program will make it harder for ultra-frequent flyers to stay loyal to the airline.

2 months ago

Luxury Hotel Loyalty Programs Are Missing Out on Experiences

Luxury Hotel Loyalty Programs Are Missing Out on Experiences

Deanna Ting, Skift

... But we have a feeling that things are certainly shifting in that area as more luxury brands see themselves as "experience platforms."

2 months ago

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Grant Martin, Skift

Leading Hotels of the World's $175 annual fee to join its loyalty program may be off-putting to some frugal frequent travelers. But the Leaders Club, ostensibly, is not for the frugal frequent traveler.

3 months ago

Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’

Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’

Hannah Sampson, Skift

Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.

3 months ago