Articles tagged “loyalty”

Cheap Award Tickets Are Getting Easier to Find

Cheap Award Tickets Are Getting Easier to Find

Grant Martin, Skift

On the surface, more inexpensive award tickets may sound like a good sign for air travelers. But with the supply of award miles shrinking and cheap seats only available on select routes, the news is just a silver lining on a much bigger, darker cloud.

4 days ago

It’s Getting Easier to Redeem Frequent Flyer Miles: New Study

It’s Getting Easier to Redeem Frequent Flyer Miles: New Study

Brian Sumers, Skift

It's becoming easier for travelers on many airlines to use frequent flyer miles. That's the good news. But many airlines are only making the cheapest award tickets available on flights where the cash fare is low. In many cases, that means airline miles aren't as valuable as before.

1 week ago

Points International Adds Priceline Network of Hotels to Its Booking Engines

Points International Adds Priceline Network of Hotels to Its Booking Engines

Grant Martin, Skift

New functionality added by Points International grants users of that network access to the Priceline library of hotels. That's great for frequent flyers — especially those with miles to burn.

2 weeks ago

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Grant Martin, Skift

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

3 weeks ago

Mastercard Profit Rises Due to International Travel Spending

Mastercard Profit Rises Due to International Travel Spending

Jenny Surane, Bloomberg

Lower fees and sweetened rewards? That might actually resonate with some travelers who suffer from loyalty program fatigue.

3 weeks ago

The Highest-Rated Loyalty Programs Around The World

The Highest-Rated Loyalty Programs Around The World

Grant Martin, Skift

In a nearly repeat performance from 2017, Marriott and Starwood once more dominated the loyalty space in North America when it comes to loyalty programs and consumer sentiment. Aeroflot and Accor performed similarly well in Europe, while Virgin Australia won big in Asia/Oceania.

4 weeks ago

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Rebecca Stone, Skift Research

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

1 month ago

Marriott’s Unified Loyalty Program Reflects Its Amazon-Like Ambitions in Travel

Marriott’s Unified Loyalty Program Reflects Its Amazon-Like Ambitions in Travel

Nikki Ekstein, Bloomberg

The biggest challenge for brands like Marriott and others who want to enter the tours-and-activities/in-destination space, will be changing consumers' behavior and how they think about booking those all important experiences.

1 month ago

High-End Hoteliers Are Taking Loyalty More Seriously

High-End Hoteliers Are Taking Loyalty More Seriously

Patrick Whyte, Skift

Luxury hotel brands have lagged behind their cheaper siblings when it comes to loyalty programs. In the past they might not have needed to think about such schemes but with data becoming more and more valuable, companies can no longer afford to ignore them.

1 month ago

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Rebecca Stone, Skift Research

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

1 month ago

Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs

Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs

Deanna Ting, Skift

How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?

1 month ago

Technology Finally Convinced Mandarin Oriental to Launch a Loyalty Program

Technology Finally Convinced Mandarin Oriental to Launch a Loyalty Program

Deanna Ting, Skift

Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?

2 months ago