Articles tagged “loyalty”

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

11 hours ago

Wyndham Is Changing Back Its Loyalty Program to Be More Like Everyone Else’s

Wyndham Is Changing Back Its Loyalty Program to Be More Like Everyone Else’s

Deanna Ting, Skift

Does this mean that Wyndham's experiment in creating a simple, straightforward loyalty program for the everyday traveler failed? Maybe, but not necessarily. It just means that there are some laws in travel loyalty programs that are there for a reason.

2 days ago

Is Southwest’s New Credit Card Companion Pass Offer Too Good to Be True?

Is Southwest’s New Credit Card Companion Pass Offer Too Good to Be True?

Brian Sumers, Skift

New customers who apply for the Southwest credit card by Monday, February 11, and meet minimum spending requirements will earn one of the airline's companion passes for the rest of the year. The deal sounds too good to be true. But Southwest knows what it's doing. This is probably smart business.

2 weeks ago

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Loyalty 2.0: From Incentivizing Transactions to Creating Value

Loyalty 2.0: From Incentivizing Transactions to Creating Value

Epsilon + Skift

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

3 weeks ago

AAdvantage Launches International Premium Economy Redemption

AAdvantage Launches International Premium Economy Redemption

Grant Martin, Skift

It's now possible to book international premium economy award seats on American, Delta, and United. Only one carrier, however, has published a table indicating how much the seats should cost.

3 weeks ago

Private Equity Takes Over Switchfly in a Bet on Travel Loyalty Tech

Private Equity Takes Over Switchfly in a Bet on Travel Loyalty Tech

Sean O'Neill, Skift

Switchfly, a travel tech firm specializing in loyalty and e-commerce upselling, has been taken over by private equity firms Golub Capital and L Capital.

4 weeks ago

American Airlines Opens Premium Economy Award Booking to Fill a Gap

American Airlines Opens Premium Economy Award Booking to Fill a Gap

Grant Martin, Skift

American Airlines wasn't first to the party when it launched award seat availability for its international premium economy product. But it was the most transparent.

4 weeks ago

Marriott Loyalty Rebrand Enables Everyone to Move On With the Merger

Marriott Loyalty Rebrand Enables Everyone to Move On With the Merger

Grant Martin, Skift

In February, Marriott will unite its former three loyalty programs under a new flagship brand called Marriott Bonvoy.

4 weeks ago

20 Percent of Top-Tier Airline Elites Could Lose Status in 2019

20 Percent of Top-Tier Airline Elites Could Lose Status in 2019

Grant Martin, Skift

Thanks to new program changes, 20 percent of top-tier American and United frequent flyers could face losing their status this year if their travel habits don't change.

2 months ago

Travel Resolutions for 2019: Top Picks From Skift Staff

Travel Resolutions for 2019: Top Picks From Skift Staff

Hannah Sampson, Skift

Skift staffers weigh in on their travel resolutions for 2019. Prepare to be inspired, both by their goals and by the work they will continue to deliver in the new year.

2 months ago

Top 10 Airline Developments in 2018

Top 10 Airline Developments in 2018

Jay Shabat, Skift Airline Weekly

The year 2018 was a good one collectively for the world’s airline industry. It can thank, among other things, robust premium demand on long-haul routes.

2 months ago

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How Travel Brands Can Take Control of Customers’ Travel Booking Experience

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Switchfly + Skift

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

2 months ago