Articles tagged “loyalty”

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Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Olson 1to1 + Skift

Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.

3 days ago

United Makes Top-Tier Elite Status Harder to Earn

United Makes Top-Tier Elite Status Harder to Earn

Grant Martin, Skift

Changes to United's MileagePlus program will make it harder for ultra-frequent flyers to stay loyal to the airline.

7 days ago

Luxury Hotel Loyalty Programs Are Missing Out on Experiences

Luxury Hotel Loyalty Programs Are Missing Out on Experiences

Deanna Ting, Skift

... But we have a feeling that things are certainly shifting in that area as more luxury brands see themselves as "experience platforms."

2 weeks ago

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Leading Hotels of the World Relaunches Its Pay-to-Play Loyalty Program

Grant Martin, Skift

Leading Hotels of the World's $175 annual fee to join its loyalty program may be off-putting to some frugal frequent travelers. But the Leaders Club, ostensibly, is not for the frugal frequent traveler.

3 weeks ago

Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’

Marriott CEO to Unhappy Loyalty Members: ‘Hang With Us’

Hannah Sampson, Skift

Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.

3 weeks ago

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Deanna Ting, Skift

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

4 weeks ago

Yet Another Reminder on Why Airline Competition Is a Beautiful Thing

Yet Another Reminder on Why Airline Competition Is a Beautiful Thing

Brian Sumers, Skift

Frontier is far from the most perfect U.S. airline. It gets more than its share of complaints, and its on-time rate is worse than the U.S. average. But the airline is making some improvements to try to keep passengers from defecting to legacy carriers. That's good for consumers.

4 weeks ago

Leading Hotels of the World Revamps Its Loyalty Program

Leading Hotels of the World Revamps Its Loyalty Program

Deanna Ting, Skift

Leading Hotels is taking a traditional, yet also somewhat contrarian approach to hotel loyalty — but will it pay off for its independent hotel members?

4 weeks ago

Discount Airlines Take Frequent Flyer Programs More Seriously After Initial Snub

Discount Airlines Take Frequent Flyer Programs More Seriously After Initial Snub

Brian Sumers, Skift

Not long ago, all discount airlines needed to compete was cheap fares. But times change, and with legacy airlines poaching some of their customers, more ultra-low-cost carriers are taking loyalty seriously.

4 weeks ago

Priority Pass Parent Expands Further Into Dining

Priority Pass Parent Expands Further Into Dining

Sarah Enelow-Snyder, Skift

Collinson, the parent company of Priority Pass, made a wise move investing in airport-food-ordering app Grab. There's plenty to improve about the experience of dining in the terminal.

1 month ago

Airlines Extend Loyalty Incentives to Chinese Travelers as Asian Market Grows

Airlines Extend Loyalty Incentives to Chinese Travelers as Asian Market Grows

Grant Martin, Skift

International brands are clamoring to build loyalty with Chinese travelers. Just recently, American and Singapore airlines launched partnerships with Fliggy, a Chinese booking engine, to share loyalty perks across platforms.

1 month ago

Video: Inside Air Canada’s Digital Loyalty Strategy

Video: Inside Air Canada’s Digital Loyalty Strategy

Andrew Sheivachman, Skift

Loyalty is big business, and Air Canada is working hard to create a forward-looking program that leverages advanced e-commerce techniques. The airline's acquisition of Aeroplan bodes well for scaling up its program over the next few years.

2 months ago