Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Business Travel

Global Hotel Group Signs up NH Hotels in Loyalty Pushback on Big Brands

Global Hotel Alliance notches up 21 million members after signing up Spain’s NH Group. It might now have an eclectic mix of global independent brands, but will need to watch its rivals' next steps closely: if they're not merging, they're leveraging their considerably greater size and scale to secure new loyalty partnerships outside traditional hospitality channels.

Global Hotel Group Signs up NH Hotels in Loyalty Pushback on Big Brands

Startups

Japan Airlines Gave This Startup Travel Subscription Service a Lift

Japanese startup Kabuk Style has thousands of travelers booking hotels and guesthouses via subscription. A recent promotion with the airline JAL boosted the company's profile.

Japan Airlines Gave This Startup Travel Subscription Service a Lift

Transport

Uber Takes Further Steps Into Travel Through Itinerary Aggregator, and More

Uber may not become a superapp anytime soon, but wants to become a bigger part of your journey and everything you do in it, that is for sure.

Uber Takes Further Steps Into Travel Through Itinerary Aggregator, and More

Airlines

Podcast: The Evolution of Airline Loyalty With Delta Air Lines’ Loyalty VP

Podcast: The Evolution of Airline Loyalty With Delta Air Lines’ Loyalty VP

Short-Term Rentals

Daily Podcast: Airbnb’s Confidence Push

Good morning from Skift. It's Friday, May 13, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Airbnb’s Confidence Push

Hotels

CitizenM and Life House Redefine Hotel Relationships in Their Own Ways

CitizenM is willing to take a profit hit to entice long-term guest loyalty, while Life House seeks to limit guest services to extract maximum profits for owners. The sustainable business model award goes to CitizenM.

CitizenM and Life House Redefine Hotel Relationships in Their Own Ways

Mergers and Acquisitions

PlusGrade to Buy Points.com for $385 Million in Cash in Blockbuster Loyalty Deal

PlusGrade and Points.com deal with some of the same partners, and they can now approach them with a collaborative pitch.

PlusGrade to Buy Points.com for $385 Million in Cash in Blockbuster Loyalty Deal

Hotels

Scotland’s Gleneagles Offers Subscription Model for 1st Expansion in 9 Decades

It's hard to look at Ennismore's chic new Gleneagles Townhouse, which puts equal weight on its members club as its hotel, without drawing a connection to how many travel brands have been testing the subscription model.

Scotland’s Gleneagles Offers Subscription Model for 1st Expansion in 9 Decades

Hotels

Podcast: Hotels Use Loyalty to Compete

Listen to our discussion with IHG's head of loyalty to better understand how hotel brands are better leveraging their loyalty programs for post-pandemic recovery.

Podcast: Hotels Use Loyalty to Compete

Online Travel

Tripadvisor Hotel Recovery Lags Rivals

Tripadvisor CEO Steve Kaufer said Tripadvisor is "uniquely positioned as the world opens up again." Actually it isn't, as the company's first quarter performance shows. Yes, Tripadvisor has world-class traffic, and growing experiences and dining businesses, but it totally missed out on the short-term rental opportunity.

Tripadvisor Hotel Recovery Lags Rivals