Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Banks vs. OTAs: How Credits Cards Took Over Travel

There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say.

Banks vs. OTAs: How Credits Cards Took Over Travel

Airlines

Air India-Vistara Loyalty Programs: How Will They Be Combined Post-Merger?

In its nine years of operations, Vistara's service quality has created a strong base of loyal customers. The new information shared by the airline sheds light on how the merger will impact these customers.

Air India-Vistara Loyalty Programs: How Will They Be Combined Post-Merger?

Online Travel

Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth

Expedia Group's new CEO, Ariane Gorin, wants to build a great product and accelerate growth. The rest would take care of itself.

Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth

Hotels

Wyndham Adds All-Inclusive Resorts in Franchise Brand Deal

Surf's up. The partnership will add nine Decameron properties across Mexico, Panama, and Jamaica to Wyndham's portfolio, bringing its total all-inclusive offerings to more than 50 resorts worldwide.

Wyndham Adds All-Inclusive Resorts in Franchise Brand Deal

Airlines

Alaska Airlines Tests AI for Loyalty and Flight Search

Though the new Alaska Airlines AI flight search tool has issues, it's an early glimpse at how the future of airline loyalty tech and search could look.

Alaska Airlines Tests AI for Loyalty and Flight Search

Online Travel

The Expedia CEO Transition: The Challenges Facing the New Boss

No one ever said revamping the nuts, bolts and servers of a sprawling Expedia Group would be easy. How 2024 plays out will say a lot about whether all that toil was worth it.

The Expedia CEO Transition: The Challenges Facing the New Boss

Podcasts

U.S. Government Scrutinizes Airlines’ Frequent Flyer Programs

Today's podcast looks at the devaluing of frequent flyer miles, Hyatt's new boost, and Vacasa next round of layoffs.

U.S. Government Scrutinizes Airlines’ Frequent Flyer Programs

Airlines

Major Airlines Absent From Government Hearing Probing Loyalty Programs and Credit Cards

Federal agencies are currently investigating whether airlines have devalued frequent flyer miles to make it more difficult for consumers to redeem award tickets.

Major Airlines Absent From Government Hearing Probing Loyalty Programs and Credit Cards

Hotels

Hyatt Signals Strength in Business Travel, Loyalty, and All-Inclusives

For months ahead, Hyatt is seeing business travelers and convention-goers flocking back to its properties while hordes of sun-worshippers continue to descend upon its all-inclusive resorts, especially in Cancun.

Hyatt Signals Strength in Business Travel, Loyalty, and All-Inclusives

Airlines

Alaska Airlines Wants Flyers to Buy Sustainable Fuel Credits — Will It Work?

Alaska Airlines is letting customers purchase sustainable aviation fuel credits to offset the carbon footprint of their flights. These will go toward Alaska’s investments in developing and scaling SAFs.

Alaska Airlines Wants Flyers to Buy Sustainable Fuel Credits — Will It Work?