Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Hotels

5 Big Questions Facing Hospitality at Our Future of Lodging Forum

There’s a lot on tap for the hospitality industry in 2023, and at our Future of Lodging Forum we’re going to check in on how some of the industry’s brightest minds are tackling both the opportunities and challenges head-on.

Brian Quinn | 1 week ago

Business Travel

Fintech Startup Brex Reboots Its Corporate Travel Platform

The bank has its eyes on snatching business from other corporate travel agencies with new partner Spotnana. But first the wider financial sector may need to stabilize following the collapse of Silicon Valley Bank before it gains confidence from new customers.

Matthew Parsons | 1 week ago

News Blog

Inspirato and Saks Enter Into Marketing Pact Mixing Travel and Fashion

Would you like a luxury travel subscription from Inspirato with those Amina Muaddi Rosie 95MM Metallic Leather Slingback Pumps from Saks Fifth Avenue? Saks Stylists will mix pitches to buy Inspirato Passes with style recommendations under a partnership between the companies. Source: Saks That could conceivably be a sales pitches as Inspirato entered into a…

Dennis Schaal | 2 weeks ago

Hotels

Accor to Go Global With Subscription Cards to Boost Hotel Loyalty

The travel sector has been grappling with the subscription model for a few years. But Accor is the first major hotel group to roll out global paid subscription cards, giving guests access to discounts and perks at hotels worldwide.

Sean O'Neill | 2 weeks ago

Online Travel

Expedia’s Vrbo Plays Its Hand in the Shadow of Airbnb

How would Expedia and its Vrbo unit compete in short-term rentals against a juggernaut like Airbnb? Set realistic expectations and play to your strengths.

Dennis Schaal | 4 weeks ago

Airlines

Oneworld Alliance, Explained

After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.

Joey Tyson, Skift | 1 month ago

Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Dennis Schaal | 1 month ago

News Blog

Marriott CEO Frames Yacht-Like Cruises as a Bet on Luxury and Loyalty

Marriott International CEO Anthony Capuano on Tuesday toured the Evirma, the first sailing vessel in The Ritz-Carlton Yacht Collection. Capuano said in an interview that yacht-style cruises on the 623-foot Evrima — which hosts fewer than 300 people at a time — represent an important pillar of growth for the world's largest hotel operator by…

Sean O'Neill | 1 month ago

Business Travel

CitizenM Looks for Emotional Connections Through Fledgling Subscription Model

If you can’t compete against the loyalty point focused programs on offer from the likes of Marriott or Hilton, you have to sacrifice something.

Matthew Parsons | 1 month ago

News Blog

Global Hotel Alliance Sees Boost from Spain’s Tourism Recovery

Global Hotel Alliance gained from Spain’s tourism recovery in the fourth quarter of last year, following the addition of NH Hotels into the fold. The country has now become the alliance’s second top earner, as it contributed $31 million in revenue in the last three months of 2022, the company said on Monday. The United…

Matthew Parsons | 1 month ago