Articles tagged “loyalty”

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Skift Global Forum 2017 Recap: Why Traveler Loyalty Has Never Mattered More

Skift Global Forum 2017 Recap: Why Traveler Loyalty Has Never Mattered More

Olson 1to1 + Skift

The most successful brands are treating loyalty as an outcome and long-term business strategy in building advocacy, not just a way to keep customers on the hook. Download this report on customer loyalty to learn more.

1 day ago

Business of Loyalty: World of Hyatt Adds Another Tours and Activities Partner

Business of Loyalty: World of Hyatt Adds Another Tours and Activities Partner

Grant Martin, Skift

Hyatt just launched another partnership for its loyalty program, signaling an interest in expanding further into the business of experiences.

3 days ago

Chase Sapphire Reserve Card Buzz Could Be a Problem for United Airlines

Chase Sapphire Reserve Card Buzz Could Be a Problem for United Airlines

Brian Sumers, Skift

Yes, a lot of people have ditched their airline-branded credit cards. But even people who have snazzy new cards, including the Chase Sapphire Reserve, like to redeem points for free travel on United and other airlines. For that reason, United MileagePlus miles are still valuable to Chase.

4 days ago

Business of Loyalty: Hyatt Intends to Expand Program to Vacation Rentals

Business of Loyalty: Hyatt Intends to Expand Program to Vacation Rentals

Grant Martin, Skift

It may soon be possible through Hyatt to earn hotel-loyalty program elite status by staying in a vacation rental.

1 week ago

Loyalty-Program Fatigue and What to Do About It

Loyalty-Program Fatigue and What to Do About It

Caroline Bremner, Euromonitor International

Personalization and mobile tools will allow loyalty programs to create more compelling offers for their members in coming years. The most important advances, however, may originate outside of the travel industry.

2 weeks ago

Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

Deanna Ting, Skift

While it's fairly straightforward to quantify the value of a loyalty program in terms of "payback," that doesn't account for all the other special perks and experiences that travelers may value.

2 weeks ago

American Express Centurion Lounges Are a Differentiator in Credit Card Competition

American Express Centurion Lounges Are a Differentiator in Credit Card Competition

Colin Nagy, Skift

An airport lounge needs a lot of logistical heavy-lifting and finesse to get it right. But Amex has had some success executing on this mission, and is expanding internationally to Hong Kong.

2 weeks ago

Business of Loyalty: Delta Makes Top Elite Status Tougher to Reach for Credit Card Holders

Business of Loyalty: Delta Makes Top Elite Status Tougher to Reach for Credit Card Holders

Grant Martin, Skift

It's now going to be extremely difficult for some of Delta's frequent flyers to earn top-tier elite status.

2 weeks ago

Business of Loyalty: American Airlines Frequent Flyers Are in a Sour Mood

Business of Loyalty: American Airlines Frequent Flyers Are in a Sour Mood

Grant Martin, Skift

American's loyalty program members are hopping mad over recent changes. But will its woes evaporate like similar problems at Delta and United?

3 weeks ago

Air Canada Solicits Bank Partners for $1.6 Billion Loyalty Program

Air Canada Solicits Bank Partners for $1.6 Billion Loyalty Program

Frederic Tomesco and Doug Alexander, Bloomberg

Air Canada is looking for a credit card partner to tap into revenue that the airline has long left on the table. Banks are tripping over themselves trying to get in on the new loyalty opportunity.

1 month ago

SAS Strives to Fulfill Passenger Dreams and Its Own With Experiences Program for Elite Flyers

SAS Strives to Fulfill Passenger Dreams and Its Own With Experiences Program for Elite Flyers

Brian Sumers, Skift

We're not surprised SAS frequent flyers love to take trips with the airline's head chef, though we're impressed the airline found 20 takers willing to spend $5,000 a piece (plus 100,000 points) for a five-day trip to Japan.

1 month ago

Business of Loyalty: EasyJet’s Long-Haul Alliance Shirks Traditional Codeshare Benefits

Business of Loyalty: EasyJet’s Long-Haul Alliance Shirks Traditional Codeshare Benefits

Grant Martin, Skift

EasyJet just launched an airline alliance aimed at better-connecting travelers across low-cost networks. Beyond a booking engine, though, the partnership offers few benefits.

1 month ago