Travel Loyalty News

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

Rising demand for culturally rich and value-driven experiences defines the 2025 travel outlook. A new report from Marriott Bonvoy provides insights into the propensity to travel among consumers across Europe, the Middle East, and Africa and how brands can navigate trends to better connect with these consumers.

Once the domain of stuffy corporate types and ultra-elite leisure passengers, airport lounges have gone mainstream. The big challenge for many operators is striking a balance between accessibility and exclusivity.

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

If you double your hotel empire over a decade, someone's eventually going to ask: "Hey, are we running this thing efficiently?" At Marriott, that someone is CEO Anthony Capuano.

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning its strategy.

Expedia was spun out of Microsoft before the turn of the century, and the two Seattle-based companies have always been tight. They just got a bit tighter.

Hyatt's larger rivals are racing to plant flags in every market. Hyatt is more selective and believes the payoff will be in attracting high-end consumers to its loyalty program.

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access to global travel inventory and the tech required to integrate travel rewards into existing loyalty programs without reinventing the wheel.

As business travel continues to recover, rising costs are driving companies to seek increasingly efficient travel management solutions. One industry program provides a flexible, dual rewards system benefitting both companies and travelers: the American Airlines AAdvantage Business program.