Hilton Unveils Loyalty Program Updates That Borrow From the Airlines
Deanna Ting, Skift
We're surprised no other hotel loyalty programs have yet attempted to do what Hilton is doing here. These updates, for the most part, reflect an acknowledgement on Hilton's part that no two hotel guests are the same, and that loyalty programs designed solely for road warriors aren't enough to compete in today's increasingly competitive loyalty landscape. Side note: We're so happy they decided to drop that extra (and very unnecessary) "h" in Hilton Honors, too. Oh, and it's just Hilton now, not Hilton Worldwide.
4 weeks ago