Articles tagged “loyalty”

The Megatrends Defining Travel in 2020

The Megatrends Defining Travel in 2020

Tom Lowry, Skift

From the new role of subscription travel to the importance of urban living innovations and the impact of Gen Z, these are among the megatrends in travel we're watching in 2020.

2 weeks ago

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Angela Silva, Skift Research

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

4 weeks ago

Sponsored
New Report: Leveraging Hotel Loyalty to Design Successful Business Travel Programs

New Report: Leveraging Hotel Loyalty to Design Successful Business Travel Programs

IHG + Skift

Out-of-policy booking is a significant challenge in the business travel sector. Managers want employees to use approved tools and partners. But their business travelers frequently ignore those demands, choosing to purchase whatever is most convenient, cheap, or easy to use. Could hotel loyalty programs offer a solution to the impasse?

1 month ago

JetBlue Adds Basic Fare in Battle With Discount Rivals

JetBlue Adds Basic Fare in Battle With Discount Rivals

Mary Schlangenstein, Bloomberg

JetBlue isn't immune from the structural changes that are taking place in the aviation industry. Like it or not, basic economy is a part of the landscape now, and to truly compete you need to have it in your arsenal.

2 months ago

Sponsored
New Insights Deck — The State of Loyalty: 2019 Hotel Ancillary Report

New Insights Deck — The State of Loyalty: 2019 Hotel Ancillary Report

iSeatz + Skift

Ancillary products are becoming increasingly important to hotels’ marketing, branding, customer loyalty, and revenue goals. This new insights deck from iSeatz offers a detailed audit examining how today’s leading hotels brands are using ancillaries in 2019, helping sector executives make smarter decisions about how to use such products in the future.

3 months ago

Sponsored
How Companies Can Meet Employee Needs with the Right Corporate Travel Partner

How Companies Can Meet Employee Needs with the Right Corporate Travel Partner

IHG + Skift

Aligning the corporate travel program to the needs and expectations of your employees helps increase in-policy bookings and gives travel managers more negotiating power.

3 months ago

Sponsored
Skift Global Forum 2019: How Travel Leaders are Rethinking Customer Experience

Skift Global Forum 2019: How Travel Leaders are Rethinking Customer Experience

ICF Next + Skift

Travel leaders are optimizing the customer experience through more thoughtful, human-centered design and technologies across the traveler journey. Here are our top takeaways from Skift Global Forum 2019.

3 months ago

Jet Lag App Timeshifter Makes Moves on Asia’s Hotels, Airlines

Jet Lag App Timeshifter Makes Moves on Asia’s Hotels, Airlines

Yixin Ng, Skift

Timeshifter, brandishing NASA-approved science, wants to revolutionize how the travel industry helps guests fight jet lag. The science has won consumers over — and is a no-brainer for airlines. But in Asia’s cutthroat hotel business, how it can integrate the app into different branded programs is perhaps a different science.

3 months ago

Delta and American Express Revamp Their Co-Branded Credit Cards

Delta and American Express Revamp Their Co-Branded Credit Cards

Jennifer Surane, Bloomberg

Credit cards are a huge profit driver for U.S. airlines, so carriers and card companies are constantly updating offerings. Undoubtedly, Delta and American Express hope the new portfolio will boost sign-ups.

4 months ago

Sponsored
New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

Skyhook + Skift

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.

4 months ago

United Airlines Simplifies Seat Upgrades With Points Incentives

United Airlines Simplifies Seat Upgrades With Points Incentives

Brian Sumers, Skift

The majority of U.S. travelers don't have to worry about how they'll upgrade on United Airlines. But United's most loyal customers, who contribute more than their share of revenue, care deeply about the process. United can't make things too difficult for them, or they will defect.

4 months ago

Sponsored
How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data

How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data

SessionM + Skift

Airlines are taking cues from sectors outside the travel industry, including dining, wellness, and retail to better target and engage with their passengers. The key to success is delivering personalized messages through the smarter and secure use of customer data, experts said.

4 months ago