Articles tagged “loyalty”

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Grant Martin, Skift

The move for Virgin's most loyal customers will be a hard one. But in return they get an airline that will take them so many more places.

5 days ago

Consumers Are Facing a Glut of Loyalty Programs in Hospitality

Consumers Are Facing a Glut of Loyalty Programs in Hospitality

Dave Montali, Skift

With OTAs offering their own loyalty programs consumers are faced with endless programs in the hotel space. Everyone is a loyalty program member everywhere, that's loyalty in 2017.

1 week ago

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Grant Martin, Skift

Are old-school U.S. airlines too focused on short-term profits and competing against low-cost carriers to deliver a quality product to their loyal passengers?

2 weeks ago

Alaska Launches Promotions Just for Regional Loyalty Program Members

Alaska Launches Promotions Just for Regional Loyalty Program Members

Grant Martin, Skift

Alaska's Mileage Plan program continues to get stronger with a new series of incentives aimed at west coast Virgin America customers. Between the incentives and the numerous partners, Alaska has put together a pretty solid loyalty program.

2 weeks ago

Interview: Marriott CEO on Politics, Technology and Loyalty

Interview: Marriott CEO on Politics, Technology and Loyalty

Deanna Ting, Skift

Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.

2 weeks ago

Business of Loyalty: British Airways Uses Its Loyalty Program to Apologize

Business of Loyalty: British Airways Uses Its Loyalty Program to Apologize

Grant Martin, Skift

After things go bad, a big burst of loyalty generosity is an easy way for a travel provider to say "we're sorry."

3 weeks ago

Wyndham Partners With Caesars on Loyalty Programs

Wyndham Partners With Caesars on Loyalty Programs

Deanna Ting, Skift

Yet again, Wyndham Rewards isn't missing out on any chance to capitalize on the opportunities opening up in the pending integration of SPG with Marriott Rewards.

3 weeks ago

Travel Tech CEO Series: Points International Aims to Upgrade Airline and Hotel Loyalty Programs

Travel Tech CEO Series: Points International Aims to Upgrade Airline and Hotel Loyalty Programs

Sean O'Neill, Skift

Points is trying to diversify beyond being the world's largest reseller of airlines and hotels points. But this loyalty tech company needs a little more mojo if it wants to produce truly game-changing products.

3 weeks ago

Leveraging Loyalty to Drive Direct Bookings

Leveraging Loyalty to Drive Direct Bookings

Dave Montali, Skift

Deeming online travel agency fees too high, hotels turn to loyalty programs to push direct bookings.

3 weeks ago

American Express Beats Out Citigroup as Hilton’s Exclusive Loyalty Credit Card Provider

American Express Beats Out Citigroup as Hilton’s Exclusive Loyalty Credit Card Provider

Ken Sweet, Associated Press

We're pretty sure AmEx is breathing a huge sigh of relief today, especially after losing its co-branded cards with JetBlue and Costco in recent years, and potentially losing Starwood Preferred Guest following the integration of Marriott and Starwood's loyalty programs.

3 weeks ago

The Business of Loyalty: The Millennial Problem

The Business of Loyalty: The Millennial Problem

Grant Martin, Skift

For now, the industry's biggest task it to make sure that Millennials don't completely disengage and abandon loyalty altogether.

4 weeks ago

American Airlines Launches Flagship Airport Dining for Top-Tier Fliers

American Airlines Launches Flagship Airport Dining for Top-Tier Fliers

Grant Martin, Skift

American Airlines has a new lounge for ultra-premium passengers at JFK. Good luck getting in though.

4 weeks ago