Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, and other programs that vie for repeat consumer business.

Online Travel

How Far Will Google Take New Hotel and Environment Claims?

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

How Far Will Google Take New Hotel and Environment Claims?

Online Travel

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

Mergers and Acquisitions

Private Equity Backs Travel Upgrade Startup Plusgrade to Do Acquisitions

Expect more travel tech companies to mimic Plusgrade and get private equity backing to be able to do the acquisitions they need to grow during the recovery.

Private Equity Backs Travel Upgrade Startup Plusgrade to Do Acquisitions

Online Travel

Google’s Ticketing for Attractions Off to Rough Start

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

Google’s Ticketing for Attractions Off to Rough Start
Free Read

Hotels

Skift Global Forum Video: Customer Data 2.0 and Insights to Build Long-Term Loyalty

In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, chief marketing officer, Wyndham Hotels & Resorts, who discussed how data plays an integral role in building relationships with loyal members and new customers alike.

Skift Global Forum Video: Customer Data 2.0 and Insights to Build Long-Term Loyalty

Online Travel

CheapOair Is Now Enrolling Flyers in AA Advantage

American Airlines gave CheapOair a vote of confidence in permitting the online travel agency to enroll AA Advantage members. Look for more online travel agencies to establish these types of deals.

CheapOair Is Now Enrolling Flyers in AA Advantage

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

Despegar’s Strength in Mexico and Colombia Helps Blunt Pandemic Impact

Argentina-based Despegar has broadened its geographic reach through acquisitions, and that has enabled the company to boast that seasonality factor has been eliminated from the business. While that statement is a stretch, it will be great for the company to take advantage of Mexico summers while Brazil winters.

Despegar’s Strength in Mexico and Colombia Helps Blunt Pandemic Impact

Airlines

The Dawn of the Untethered Frequent Flier

With business travel down, is there a future where we see a surge in free agents untethered to loyalty plans? This might be on the horizon for certain segments.

The Dawn of the Untethered Frequent Flier

Online Travel

7 Travel Startups Kickstarted by the UK Government

Private equity flooded the travel industry during the pandemic, but many startups looked to the government’s Innovate UK arm, which continues to put millions of pounds on the table.

7 Travel Startups Kickstarted by the UK Government

Online Travel

Booking Holdings Expands Loyalty Program to Priceline, Kayak and Agoda

At a time when some big hotel brands seek to increase average daily rates, Booking Holdings' expansion of its Genius loyalty and discounting program could hurt that effort. Some individual properties, hungry for increased exposure as they compete with vacation rentals and other hotels, will welcome the move.

Booking Holdings Expands Loyalty Program to Priceline, Kayak and Agoda

Online Travel

4 Key Takeaways From Skift’s Loyalty and Subscription Summit

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

4 Key Takeaways From Skift’s Loyalty and Subscription Summit