skiftadsweek Archives

SkiftX

Best Travel Ads This Week: Brands Double Down on Experiential Marketing

It's hard to tell whether travelers' desire for deeper experiences or the proliferation of branded experiential content came first, but each now drives the other leaving the reality of costs and details out of the picture.

Samantha Shankman, Skift | 9 years ago

Airlines

Best Travel Ads This Week: Backing Brands with Human Stories

The end goal of any travel transaction is a great experience, which is why these brands are giving viewers the long-term perspective of their upcoming buy,

Samantha Shankman, Skift | 9 years ago

SkiftX

Best Travel Ads This Week: Making Business Travel and Mass Transit Look Fun

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.

Samantha Shankman, Skift | 9 years ago

Tourism

The Simple Message Behind San Diego’s $9 Million Ad Campaign

San Diego knows what sells and it's putting all of its energy into portraying its beaches, sunshine and good times in the best light possible.

Samantha Shankman, Skift | 9 years ago

Cruises

Azamara Cruises Focuses on Destinations Instead of Ships in New Ad Campaign

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

Samantha Shankman, Skift | 9 years ago

SkiftX

Best Travel Ads This Week: Brands Push the Concept of a Life Well-Traveled

Lifestyle branding has become mainstream, but it's only a matter of time before sophisticated consumers begin to question the concept of a life well-traveled and whether the companies' actual products deliver on the message that they're pushing.

Samantha Shankman, Skift | 9 years ago

SkiftX

Best Travel Ads This Week: Destinations Tells Travelers to Let Loose

When even destinations are telling visitors to put down the technology, it must mean that most are missing out on authentic experiences by seeing it through a lens of their phone or preconceived notions.

Samantha Shankman, Skift | 9 years ago

SkiftX

Best Travel Ads This Week: Sky-High Views of Destinations

Travel is one sector in which images can be much more impactful than a short skit or flowery explanation. These brands understand and keep words to minimum.

Samantha Shankman, Skift | 9 years ago