Articles tagged “skiftadsweek”

Contrast and comparison is a particularly effective technique for travel ads, because it highlights what makes each culture or company unique -- the ultimate goal of any good campaign.

What appeals to one traveler might not turn on another. What’s your favorite video from this week’s roundup?

Aerial destination shots are the meat and potatoes of travel video ads and as we’ve seen over the past couple of weeks are used in mash-ups for everything from airlines to booking websites to actual DMOs.

The best ads are the ones that make us smile so we feel happy -- or even excited -- the next time we come across the brand.

This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.