Skift Take

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.

At the end of the day, all travel brands are service providers and some cater to an audience that would prefer to upgrade their stay or mode of transport. Making even these products look appealing is a task usually best fitted for comedy.


American Airlines tries to share the benefits of its Business Extra rewards program through a comical look at office chatter by translating the sometimes obtuse phrases we use with co-workers to mirror the “translation” of travel into rewards.

Icelandair took advantage of the Super Bowl media frenzy by creating an ad specifically targeted at Seattle Seahawk fans. It tempts fans to ease the pain of their loss stopping by Iceland on a stopover to Europe to soak in its iconic hot springs. It then gives them the chance to win a flight to do so. Icelandair also flies to Boston so there’s another version of this commercial lying somewhere on a cutting room floor.

Danish public transit company Midttrafik shares this funky commercial about the world’s coolest bus. It tells the story of “the passenger” and make his ordinary life look incredible, because he rides the bus. More public companies should make their services look this exciting.

Hilton Garden Inn’s two newest ads are fast-paced snapshots of the experience that both business and leisure guests can have at their properties. They take viewers through the stages of a trip and showcase what that looks like at one of their properties.

Marriott SpringHill Suites wanted to actually show business travelers the comfort that it can provide by setting up a comfort zone at the Oakland International Airport. They recreated the terminal look more like the hotel than a security area.


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Tags: american airlines, hilton, icelandair, marketing, marriott, skiftadsweek

Photo credit: Icelandair creates a special Super Bowl ad to tempt the losing team's fans. Icelandair

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