Articles tagged “skiftadsweek”

There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.

Brand perception today is built one digital asset, video or campaign at a time. The faster that brands understand who they are and how to share that message, the easier it will be to attract their target customer base.

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.

San Diego knows what sells and it's putting all of its energy into portraying its beaches, sunshine and good times in the best light possible.

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

When even destinations are telling visitors to put down the technology, it must mean that most are missing out on authentic experiences by seeing it through a lens of their phone or preconceived notions.

It's unlikely that many airline or hotel guests are waiting on their preferred travel brand for a holiday card; however, it is now in fashion for all companies to send out the warm wishes for both current and potential customers to see.

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

Travel marketers are becoming more savvy at relaying emotion than product, whether than be a place or airplane seat, in a bid to attract aspirational customers.

Finding a winning marketing formula is every brand's goal; however, most are too slow to iterate in hopes of finding out what it is.