Alexandra E. Petri, Skift
These destinations use people, images, and history to show what they are really about.
2 years ago
These destinations are getting right to it: They offer a world to discover.
Connecting with one another and giving back is what the holiday season is all about.
Because sometimes, words just are not enough to capture the essence of what an experience can bring.
Airlines are becoming more playful as they experiment with ways to deliver a sense of their brand.
These travel ads deliver viewers not only destination, but an understanding of what it is that makes each unique by tying in different elements to offer a sense of place.
The best travel ads this week dig at the heart of what travel is all about.
The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.
Joyce Manalo, Skift
Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.
Samantha Shankman, Skift
A well-produced video is now a necessary element of a destination's marketing toolbox and worth any investment it takes to make it right.
This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.
Travel brands often end up sharing the same message leading to tired campaigns. Focusing on just one element of the experience adds a fresh perspective that could attracts new customers.
