Articles tagged “skiftadsweek”

These travel ads deliver viewers not only destination, but an understanding of what it is that makes each unique by tying in different elements to offer a sense of place.

The best travel ads this week dig at the heart of what travel is all about.

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Travel brands don't need to make viewers cry to move them along the funnel.

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.