Articles tagged “skiftadsweek”

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Best Travel Ads This Week: Virtual Experiences Around the World

Best Travel Ads This Week: Virtual Experiences Around the World

Alexandra E. Petri, Skift

The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.

4 years ago

Best Travel Ads This Week: A Day in the Life of Employees at Google, Fairmont and More

Best Travel Ads This Week: A Day in the Life of Employees at Google, Fairmont and More

Joyce Manalo, Skift

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

4 years ago

Best Travel Ads This Week: Making Freebies and Surprises Count

Best Travel Ads This Week: Making Freebies and Surprises Count

Joyce Manalo, Skift

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

4 years ago

Best Travel Ads This Week: JetBlue Calls Out Gate Lice and More

Best Travel Ads This Week: JetBlue Calls Out Gate Lice and More

Joyce Manalo, Skift

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

4 years ago

Best Travel Ads This Week: Brands Put Themselves in Travelers’ Shoes

Best Travel Ads This Week: Brands Put Themselves in Travelers’ Shoes

Joyce Manalo, Skift

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

4 years ago

Best Travel Ads this Week: Father’s Day Pride

Best Travel Ads this Week: Father’s Day Pride

Joyce Manalo, Skift

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

4 years ago

Best Travel Ads This Week: Travel Humor and Imagination

Best Travel Ads This Week: Travel Humor and Imagination

Joyce Manalo, Skift

Travel brands don't need to make viewers cry to move them along the funnel.

4 years ago

Best Travel Ads This Week: The World Is Your Oyster

Best Travel Ads This Week: The World Is Your Oyster

Joyce Manalo, Skift

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

4 years ago

Best Travel Ads This Week: City Snapshots

Best Travel Ads This Week: City Snapshots

Samantha Shankman, Skift

A well-produced video is now a necessary element of a destination's marketing toolbox and worth any investment it takes to make it right.

4 years ago

Best Travel Ads This Week: Every Kind of Experience

Best Travel Ads This Week: Every Kind of Experience

Samantha Shankman, Skift

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

4 years ago

Best Travel Ads This Week: New Angles to Common Products

Best Travel Ads This Week: New Angles to Common Products

Samantha Shankman, Skift

Travel brands often end up sharing the same message leading to tired campaigns. Focusing on just one element of the experience adds a fresh perspective that could attracts new customers.

4 years ago

Best Travel Ads This Week: Destinations’ Storytelling Techniques

Best Travel Ads This Week: Destinations’ Storytelling Techniques

Samantha Shankman, Skift

There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.

4 years ago