Travel brands don't need to make viewers cry to move them along the funnel.
There are many ways to connect with travelers’ emotions. Tapping into travelers’ everyday life, humor, imagination and pride are ways to be remembered.
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“Jordan From the Air,” is part of Matador Network’s ongoing drone video series that presents a never before seen footage of various archeological, biblical, and geological sites. The awe-inspiring shots were edited to electronic music with a woman’s vocals in Arabic titled “Mirage” by Busy so Biz. Her enchanting voice taps into the explorer spirit of its viewers.
One way people earn their traveler badge is to dream in different languages. SAS airlines shows a passenger conversing with a whale, a Japanese bellboy at a hotel, an Italian man in a small village, and a Turkish durvish dancer, who eventually wakes up in her airline seat.
How-to videos can be cute. Airbnb created a series of these videos for its Asian market to show how easy it is to book, search, create a wishlist, or contact your host online. The look and feel of the video is light, from booker’s facial expressions to details of her home, making it a treat for viewers to watch and learn at the same time.
Depending on the person on the receiving end, practical jokes can be either hilarious or not. JetBlue captured the reaction of people who were astounded to hear what the life-like replica of a flight attendant on a life-size screen was saying to them in real-time. When they reached a point of utter disbelief and bewilderment, she surprised them with a reward.
Best Western recently won a few accolades from TripAdvisor, U.S. News, and AAA. The hotel brand shared their accolades in a light-hearted way with employees doing the victory dance in slow-motion. To soften the sell, they extended their good fortune to people who book directly on their site with a summer promotion.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: Video still from, "We Dream in Foreign Languages." SAS Airlines / YouTube