Skift Take

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

School’s almost out and a slew of graduation speeches will end with the same message, “the world is your oyster” à la William Shakespeare.

Travel brands are taking advantage of this time-to-break-free sentiment and showing the possibilities of places to go, people to meet, and experiences to remember — with or without a budget.

For all of our SkiftAds of the week, view our archives here.

Booking sites offer summer deals, but what percentage of people actually take advantage?’s travel ads take a direct and humorous approach to incentivizing Americans and Canadians to travel for the Fourth of July and Canada Day holidays with an up to 50 percent discount.


Uber launched an ad ahead of its five-year anniversary to show how intertwined its product is with important and mundane moments of people’s lives — in its home city, San Francisco — like graduating college, moving to a new place, picking up kids from school, or practicing with your bandmates.


Adventure awaits and rewards the bold with new experiences and friends. Hostelworld takes advantage and mashes cliff diving and skinny dipping in one of Mexico’s word-of-mouth destination to call thrill seekers and book a room at a nearby hostel.

Air New Zealand

It is vacation season, but it’s not summer everywhere in the world. Air New Zealand showcases a selection of the raddest slopes to snowboard on to get people excited for winter break — begins around mid-July in Australia and New Zealand — and book their winter trips on its site.

Asiana Airlines

Matthew Kepnes, aka Nomadic Matt, a seasoned travel writer is the latest spokesperson for Asiana Airlines. He’s shown experiencing various Eastern and Western cities that are diverse destinations that Asiana flies to.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: marketing, skiftadsweek, video, youtube

Photo credit: Video still from Hostelworld's latest campaign, "Meet The World." Hostelworld / YouTube

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