Skift Take

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

Travelers may be curious about who runs the show behind brands’ product, strategy, and appeal. The picks this week cast team members from Google, Skyscanner, and Fairmont Hotels & Resorts in a combination of how-to, recruiting, and lifestyle videos.

Google Translate

Google Translate app’s latest update is impressive. The audio visual technology that powers the front end was put to the test with a popular Mexican song, “La Bamba.” Googlers in the office and its campus held up giant word cards to translate the lyrics via app through an augmented reality experience. We actually know what the words mean now and can sing and dance along with some grace. “Para bailar La Bamba…”


Skyscanner CEO Gareth Williams  is giving up his job for a one-day contest. This travel search site wants to bring the winner to meet the team and give their opinion about the company as a super interim CEO. “We put our customers at the heart of our business and its time for us to prove it, by letting you run the show, while I take a break,” said Williams. Taking a break is relative. Entrants can’t be too confident, should he or she get the offer.

Fairmont Hotels & Resorts

Dapper mixologists in a well-appointed living room of a luxury hotel with jazzy big band music happens to be the draw to this spot. Surprisingly, it’s entertaining enough to watch until 30-second completion. Fairmont brought five bartenders to perfect the classics for its upcoming signature cocktail fall 2015 menu. A beautifully styled tray of bar tools and garnish cut to a dreamy and intimate sun drenched cocktail moment in slow motion.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: fairmont, skiftadsweek, skyscanner

Photo credit: Gareth Williams, CEO of Skyscanner, giving up his job for the day to a hotshot winner. Skyscanner

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