Best Travel Ads This Week: JetBlue Calls Out Gate Lice and More
Photo Caption: JetBlue crew members' tongue in cheek take on flyer behavior from its latest "Flight Etiquette" series about how (not) to board a flight. JetBlue
Skift Take
Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.
Oftentimes, brands position themselves to connect with consumers through their well-designed logos, immersive website, television ads, or social media posts.
It has been a trend to see travel brands sprinkle content that introduces their team members on-the-job to facilitate personal connections. The videos below are a mix of half commercials, half human resources fodder. Kudos to Expedia, Condé Nast Traveler, Lyft, Uber, and JetBlue's crew for sharing what they care about, their thoughts on travel, and work life.
Expedia
https://youtu.be/onMoAMCM-R8
Another social media adaptation on the chai
