Travel is about trust: trusting a brand, trusting a company, trusting others, trust in yourself, trusting yourself. But it also speaks to a basic human right: the idea of freedom. This week, we looked at three travel ads, some of which explore the tenets of trust in travel while others highlight the ways in which the freedom of travel can serve as a common ground for mankind to connect with one another as equals, no matter where we come from.

For all of our SkiftAds of the week, view our travel ads archives here.

Air France

Travelers may not always realize it, but there are a tremendous amount of moving parts that make their trips happen and bring them from Point A to Point B as safely as possible. In its latest ad, Air France takes viewers behind the scenes of a long-haul departure flight, where everything from the crew briefing to the boarding of passengers gives viewers a glimpse of all the details that make travel possible.

American Express

Travel is a beautiful and often mysterious journey. In this ad, American Express teams up with the incredibly talented National Geographic photographer Paul Nicklen to show viewers though trust in the journey may rely a number of unknown factors, there are certain things you can always count on, like the American Express Premier Rewards Card, which is as important to Nicklen’s trip as the cameras that are his livelihood.

The World Travel & Tourism Council

With this comes myriad messages that speak to the heart of what travel is all about: embracing freedom, a universal right that many in the world go without. The World Travel & Tourism Council aims to cut across cultures and borders and religions to point out that no matter where we in the world we come from and no matter what we believe, people’s common desire to travel and see the world is a great equalizer.

Photo Credit: Travel is all about trust and freedom. American Express/YouTube