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Building Brand Love and Loyalty in Luxury Hospitality

This Skift Trends Report, produced in partnership with International Luxury Travel Market (ILTM), explores the many disruptions in luxury travel where tired narratives about what upscale travelers want no longer suffice. The very definition of “luxury” is nebulous today, meaning different things to a widening arc of customers with myriad psychographic profiles, age brackets, and…

7 years ago
Building Brand Love and Loyalty in Luxury Hospitality
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Defining Conventions as Urban Innovation and Economic Accelerators

The meetings and conventions industry is evolving into a global innovation distribution channel. Over the last decade, convention bureaus have been collaborating more strategically with their local and state governments, economic development agencies, academic and scientific institutions, and local business improvement districts to better leverage the value of conventions in their cities, especially those aligned…

Meetings Mean Business + Skift | 7 years ago
Defining Conventions as Urban Innovation and Economic Accelerators
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Personalizing the Guest Journey, Unlocking Guest Intelligence

Collecting and leveraging guest data is an essential component to gaining a 360-degree understanding of hotel guests and their behavior. Advancements in guest intelligence technology provide hospitality professionals with ample opportunity to collect and leverage data throughout the guest journey in order to fine-hone their marketing campaigns and in-stay offers and ultimately drive guest loyalty.

Amadeus + Skift | 7 years ago
Personalizing the Guest Journey, Unlocking Guest Intelligence
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Skift Trends Report: Case Study Catalonia: How the Food Economy Drives Sustainable Tourism Development

How can destinations encourage and promote local food systems to foster best practices in sustainable tourism? Here we look to Spain as a prime example, and how local stakeholders can work toward a longer-term vision, where well-managed tourism equates to sustainable economic growth for Catalonia. This region boasts an interconnected and exciting ecosystem, which contributes…

Catalan Tourist Board + Skift | 7 years ago
Skift Trends Report: Case Study Catalonia: How the Food Economy Drives Sustainable Tourism Development
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Skift Trends Brief: The Trends Shaping Luxury Meetings and Events in 2017

As attendees demand more immersive, authentic and unique experiences, the next generation of meetings deliver content that resonates both professionally and personally. Download this report to learn more!

Four Seasons Hotels and Resorts + Skift | 7 years ago
Skift Trends Brief: The Trends Shaping Luxury Meetings and Events in 2017
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Skift Insights Deck: The Future of Hospitality Entrepreneurship

Whether you’re a founder, investor or an executive at an established hotel, there’s never been a better time to adapt an “entrepreneurial” mindset to hospitality. While there are challenges posed by changing traveler tastes, the shift to mobile and the rise of Airbnb, there are also plenty of opportunities for organizations (new and old) to…

Les Roches + Skift | 7 years ago
Skift Insights Deck: The Future of Hospitality Entrepreneurship
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Skift Trends Brief: The Power of Human Influence in Travel

User-generated content (UGC) has proven to be much more than a marketing buzzword or passing trend in the travel industry. As the Skift Humanity Returns to Travel Megatrend points out, real loyalty, the kind where you become a brand advocate, isn’t a data point but is an emotional connection or personal experience. Friend referrals and…

UrLife + Skift | 7 years ago
Skift Trends Brief: The Power of Human Influence in Travel
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Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Visit Mexico + Skift | 7 years ago
Destination Mexico: The Evolution of Luxury Travel
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The Hotel Industry’s Automated Future: A Framework for AI With a Human Touch

No more courting attention with shotgun-approach emails, ads and commercials. Marketers are shifting from a pattern of interruption to weaving offers and touchpoints into the guest’s life on and off property. Download Your Free Report!

Cendyn + Skift | 7 years ago
The Hotel Industry’s Automated Future: A Framework for AI With a Human Touch
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New Skift Insights Deck: Cyber Fraud in Travel

Cyber fraud is estimated to cost the global economy $400 billion a year, with travel’s transition to the digital realm it must deal with new threats and challenges. Breached data such as air miles, loyalty points, and travel website accounts are being sold on the dark web and are now available for anyone to purchase.

American Express + Skift | 7 years ago
New Skift Insights Deck: Cyber Fraud in Travel