Skift Trends Brief: The Power of Human Influence in Travel
User-generated content (UGC) has proven to be much more than a marketing buzzword or passing trend in the travel industry. As the Skift Humanity Returns to Travel Megatrend points out, real loyalty, the kind where you become a brand advocate, isn’t a data point but is an emotional connection or personal experience. Friend referrals and UGC are significantly more influential in vacation-booking decisions than traditional advertising. But UGC can still be hard for brands to get their heads around—how do you successfully get in on the action?
In this report:
- How social media is mixing up the communication paradigm
- Making the most of personalization with your brand
- Inspiring user-generated content with special experiences
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In this brief, we’ll explore how the travel industry can transform travelers’ personal experiences into social successes. Fill out the form to download the trends brief now.