Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties. Managers can also track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data. How will artificial intelligence change the strategies hotels deploy to acquire and retain customers? How can hotels leverage all that customer data to improve customer touch points and overall operations? Where does that data come from? This trend report examines how artificial intelligence will form the backbone of tomorrow’s hotel industry.
This report will examine:
- The evolving cycle of touch points within an ideal customer acquisition ecosystem.
- The architecture of an automated retention ecosystem and how hotels can capitalize on those steps.
- How to build intelligence that keeps customers happy while reducing costs to staff and facilities