Smart conference planners are now pulling from both the business and creative industries to develop more multidisciplinary programming that engages attendees on more levels. As attendees demand more immersive, authentic and unique experiences, the next generation of meetings deliver content that resonates both professionally and personally.

The end goal is a higher return on experience for attendees and a higher return on investment for organizations. In this Skift Insights Brief, we explore key trends, concepts, and strategies for meeting planners to keep in mind when designing their next event.