Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.


IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

4 months ago

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become ‘best friends’ thanks to their shared love for ‘eating food and going places’.

Robert De Niro and Asa Butterfield sat on a sofa eating food in the latest Uber One campaing.
Credit: Mother London/Uber

The three minute advert which comes from creative agency Mother London was directed by Emmy Award-winning filmmaker David Shane.

The advert sees De Niro and Butterfield bonding in a series of light-hearted scenes whilst enjoying a number of their favorite things, including clothes shopping, some down time on a swing set and a game of ping pong.

These experiences are all made possible thanks to shared Uber rides across the city of London and a selection of Uber Eats deliveries to keep their energy levels up.

You can take a look at the full length video below:

The Uber One campaign will be shown on TV screens across the United Kingdom, as well as in cinemas and across a number of digital and out of home activations.

Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.


IDEAS: Virgin Voyages’ Jen AI Creates Personalized Invites From Jennifer Lopez

8 months ago

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool.

Thanks to the newly launched campaign, customers will now have the opportunity to create a personalized invitation from Jennifer Lopez, or at the very least, an impressive resemblance of her, thanks to the Jen AI tool.

By simply answering a few questions, guests will have the power to generate a personalized invitation from Lopez thanks to augmented reality, which can then be shared with friends and family.

Take a look at the tongue in cheek video from Virgin Voyages about the new tool below:

You can create your own personalized invite by visiting the Virgin Voyages Jen AI website.

At Skift, we are looking to unearth the most creative and forward-thinking innovations in travel through our Skift Ideas Franchise, which includes the Skift IDEA Awards, Skift Editorial Hub and the Skift Ideas Podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.


IDEAS: Penelope Cruz is Spoilt For Choice in Latest Emirates Campaign

9 months ago

Academy Award winning actor Penelope Cruz is set to take to the skies in the latest global ad campaign for Emirates, having been announced as the airlines newest brand ambassador.

Scheduled to launch in the Summer of 2023, the Fly Better campaign will be showcased in both English and Penelope’s native language of Spanish, having been brought to life by double Oscar-winning director Robert Stromberg.

Focussing in on the campaigns key message that travel is not just about the end destination; ​it’s also about how you get there, Cruz was quoted to be ‘thrilled to partner with Emirates after years of traveling with them on some of the most special trips in my life.

Following in the footsteps of Jennifer Aniston, the campaign sees Cruz taking advantage of all that flying with Emirates has to offer, from taking a shower in the clouds to staying up to date with her favourite football team.

Credit: Emirates

“Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself,” said Richard Billington, Emirates’ senior vice president of brand and advertising.

“We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.”

At the 2023 Skift IDEA Awards, we are looking to highlight advertising campaigns that have been created with the intent to drive action. 

If you have an exciting marketing initiative that deserves to be celebrated, head over to the Skift IDEA Awards and start your application today.

Online Travel

ResortPass Adds $26 Million in Celebrity-Backed Funding

1 year ago

Luxury hotels and resorts, with all their amenities, are usually the playgrounds of the rich and famous and are reserved exclusively for overnight guests who pay top dollar to stay there. 

However, a group of celebrity funders are boosting ResortPass by $26 million to build out its day-pass marketplace for establishments that want to allow guest to come and relax with them for the day.

The demand for local experiences, not too far from home, has surged as post-pandemic travel recovers. The six-year-old startup, now bolstered in its current round of funding by the likes of Jessica Alba and Gwyneth Paltrow (both avid investors in wellness, health and beauty), said the intention is to build its marketplace so guest more easily access amenities such as pools, spas and fitness centers without the hefty overnight price tag.

ResortPass offers some 900 brands such as the Ritz Carlton, Four Seasons and Westin and gives hotels free listings on its marketplace while charging a subscription for its SaaS software to manage access for day trippers.  

While some would argue the model removes the exclusivity for overnight guests, the startup’s business model is to monetize underutilized inventory and work with these hotels to determine price points on par with the caliber of the services and amenities.    

ResortPass has also received backing by Airbnb’s syndicate, AirAngels, with the intention to grow new market access for travelers wanting to tap into a destination’s day experiences.

The Series B funding round was co-led by Declaration Partners and 14W, bringing ResortPass’s total funding to $37 million. Early backer CRV also participated in the financing, along with new investors such as William Morris Endeavor, Adam Grant and Brian Kelly of The Points Guy.

Predominantly focused on U.S. destinations, ResortPass’ recent expansion covers the Caribbean, Mexico and the U.S. territory of Puerto Rico. With its newly acquired funding, ResortPass expects to expand its partnerships into Europe and the Asia-Pacific region.