Articles tagged “media”

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

A new report highlights the changing perceptions of travel media and marketing, exploring how luxury and lifestyle hotel brands can succeed in attracting a dynamically diverse cohort of luxury guests in today’s travel environment.

The Ritz-Carlton Hotel Company has expanded its partnership with artist Louis-Nicolas Darbon on a series of travel posters to celebrate the brand's ongoing partnership with the Mercedes-AMG PETRONAS F1 Team. 

The new Eurostar - which has been created following the merger of Eurostar and Thalys - has launched with a new brand identity, all underpinned by its new motto, 'Together…

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool.

Several news outlets reported erroneously that Airbnb acquired Scottish property portal Letting Cloud. But Airbnb has denied all reports, stating it has not and does not intend to acquire this company.

Reporter Srividya Kalyanaraman will help Skift up its game in the always-bustling short-term rental industry.

National Geographic, the 134 year-old media brand now majority owned by Disney, has appointed former Editor of Travel+Leisure Nathan Lump as its new Editor-In-Chief. Lump was most recently serving as…

Even if Lonely Planet's main reason for acquiring Elsewhere isn't to sell more guidebooks, increasing its digital scope will help the publisher do so. The company still hasn't made a full recovery from the pandemic, so it needs to take steps to turn increasing numbers of people eager for travel advice toward its products.