Articles tagged “tours and activities”

Airbnb will try to widen its experiences audience by crafting them for locals, as well as travelers. Experiences will get the "categories" treatment, and a dose of TikTok and Instagram stories-like marketing.

The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.

GetYourGuide is debuting new tools to help operators capitalize on travelers' growing preference for travel experiences.

Tour operator G Adventures has responded to the loneliness epidemic with a new brand geared toward solo travelers.

Have you ever been on a trip and wanted one app to book your museum entrance tickets, get you train tickets, score you concert seats, and maybe throw in a cooking class for good measure? Klook wants to be there for you.

In a world increasingly valuing experiences over possessions, the potential rewards of selling travel experiences online are substantial.

GetYourGuide faces ongoing protests from World Animal Protection over alleged animal exploitation in its listed activities, such as elephant rides. The online travel agency maintains it enforces its responsible tourism guidelines.

Travelers are flocking to activities that make them learn, interact with locals, or preferably both. It's as if people are treating vacations like a semester abroad, minus the college credits.

Spending on tours and activities may hit $300 billion by 2025. Expect to see more consolidation pressures, growth in demographic targeting, adoption of AI, and attempts to react to climate change.

Tiqets CEO Laurens Leurink says sales of travel experiences are booming. Gen Z and Millennials want cultural engagement, not checklist sightseeing. So with some help from AI, Tiqets has recently quadrupled its sales without adding staff.