We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.
Airbnb will try to widen its experiences audience by crafting them for locals, as well as travelers. Experiences will get the "categories" treatment, and a dose of TikTok and Instagram stories-like marketing.
The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.
Have you ever been on a trip and wanted one app to book your museum entrance tickets, get you train tickets, score you concert seats, and maybe throw in a cooking class for good measure? Klook wants to be there for you.
GetYourGuide faces ongoing protests from World Animal Protection over alleged animal exploitation in its listed activities, such as elephant rides. The online travel agency maintains it enforces its responsible tourism guidelines.
Travelers are flocking to activities that make them learn, interact with locals, or preferably both. It's as if people are treating vacations like a semester abroad, minus the college credits.