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Hotels
Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.
Sean O'Neill | 2 months ago
In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.
Sean O'Neill | 3 months ago
Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.
Online Travel
GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.
Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.
News Blog
A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…
Adam Stacey | 6 months ago
The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.
Carley Thornell | 11 months ago
Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?
Sean O'Neill | 1 year ago
Media and PR
While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.
Samantha Shankman, Skift | 1 year ago
Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.
