Haixia Wang

Latest Stories

Coronavirus

U.S. Travelers Pull Back on Travel Plans Even as Restrictions Lift: Skift’s New Travel Tracker Survey

With 33 percent of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

U.S. Travelers Pull Back on Travel Plans Even as Restrictions Lift: Skift’s New Travel Tracker Survey

Coronavirus

More Americans Feeling Emboldened With 24 Percent Traveling in May: Skift Travel Tracker

Twenty-four percent of Americans traveled in May, up from 19 percent in April. However, a full travel recovery might take a very long time as more consumers start to realize Covid-19 is a longer-term battle.

More Americans Feeling Emboldened With 24 Percent Traveling in May: Skift Travel Tracker

Announcements

More U.S. Consumers Plan to Spend More on Travel Over Next 12 Months Than Before the Pandemic: Skift’s Latest Travel Tracker

When and how consumers will travel again might have a lot to do with how their lives are impacted by Covid-19. Our April travel tracker analysis delves into the details.

More U.S. Consumers Plan to Spend More on Travel Over Next 12 Months Than Before the Pandemic: Skift’s Latest Travel Tracker

Business Travel

Finding Travel Marketing Opportunities Even With Covid-Related Budget Cuts: New Skift Research

Budget cuts without an optimization strategy risks falling behind in market share and revenue when the economy bounces back. Leading travel marketing executives share similar tactics and strategies.

Finding Travel Marketing Opportunities Even With Covid-Related Budget Cuts: New Skift Research

Announcements

41 Percent of Americans Say First Trip Will Be by Car Within 100 Miles: Skift Research Travel Tracker

What’s on consumers’ mind now about traveling on the other side of the pandemic? Skift Research’s third monthly travel tracker report attempts to find the answers.

41 Percent of Americans Say First Trip Will Be by Car Within 100 Miles: Skift Research Travel Tracker

Coronavirus

A Third of Americans Want to Travel Again Shortly After Pandemic Is Contained: Skift Research’s Latest Travel Tracker

What will travel look like on the other side of the pandemic? Skift Research’s monthly travel tracker looks into consumer’s changing attitudes about travel when they start to travel again.

A Third of Americans Want to Travel Again Shortly After Pandemic Is Contained: Skift Research’s Latest Travel Tracker

Announcements

Introducing Skift Research’s New Monthly Subscription Plan

We're making it easier for travel professionals to get access to the information they need in these crucial times.

Introducing Skift Research’s New Monthly Subscription Plan

Business Travel

U.S. Travel Arrangement and Reservation Sector to Top $57 Billion in 2020: Skift Research Forecast

The travel arrangement and reservation services sector has experienced strong growth for the past few years and outperformed other major travel verticals. We believe this trend will continue in the next few years, aided by more digital transformation.

U.S. Travel Arrangement and Reservation Sector to Top $57 Billion in 2020: Skift Research Forecast

Skift Originals

What’s Driving Growth for Travel’s Arrangement and Reservation Services: New Skift Research

Travel advisors still exist; tour operators are the last sector to move to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping the travel arrangement and reservation services sector in the next few years.

What’s Driving Growth for Travel’s Arrangement and Reservation Services: New Skift Research

Hotels

The Top 10 Skift Research Reports in 2019

Heading into 2020, we handpicked 10 reports we published in 2019 that touch upon the most important topics and trends in travel. These themes should be top of mind moving forward.

The Top 10 Skift Research Reports in 2019