Haixia Wang

Latest Stories

Announcements

Take This Survey on Post-Covid Event and Destination Trends

What will change for the event industry in the post-pandemic world? What roles will destinations play in the shift? Take a short survey and share your insights with us. All respondents get a complementary Skift Research report and get a chance to win a $100 Amazon gift card.

Take This Survey on Post-Covid Event and Destination Trends

Tourism

1 out of 4 of U.S. Remote Workers Took Extended Trips: New Skift Research Travel Tracker

Remote work is here to stay and its impact on travel is starting to grow significantly. Twenty-three percent of American remote workers in our September survey said they had taken long trips as a result of working remotely, a sharp increase from eight months ago. Travel companies need to take note of how to serve this rising travel segment.

1 out of 4 of U.S. Remote Workers Took Extended Trips: New Skift Research Travel Tracker

Announcements

Rebooting Customer Experience to Bring Back Travel’s Magic: New Skift-McKinsey Research

The Covid-19 pandemic upended life as we know it, and devastated the travel industry globally. As travel volumes are returning in many parts of the world, it will be essential to put renewed focus on customer experience in the months ahead. Travel companies that fail to do so risk being left behind in the recovery.

Rebooting Customer Experience to Bring Back Travel’s Magic: New Skift-McKinsey Research

Skift Originals

July May Have Been Peak for Americans Traveling in 2021: New Skift Research Travel Tracker

July did turn out to be a record-breaking month for U.S. travel. However, the Delta variant might wipe out all the gains in the past few months. Will the dark winter in travel last year repeat itself? We certainly hope not.

July May Have Been Peak for Americans Traveling in 2021: New Skift Research Travel Tracker

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Skift Originals

Americans Traveling in May Surpassed Pre-Pandemic Levels: New Skift Research Travel Tracker

The U.S. May travel data signaled an exciting travel comeback this summer. Travel companies need to be prepared.

Americans Traveling in May Surpassed Pre-Pandemic Levels: New Skift Research Travel Tracker

Skift Originals

45 Percent of Americans Say They’ll Increase Travel Spending in April

The U.S. travel rate jumped to 35.3 percent in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

45 Percent of Americans Say They’ll Increase Travel Spending in April

Skift Originals

How Americans Traveled During the Pandemic: New Skift Research

Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of over 10,000 Americans.

How Americans Traveled During the Pandemic: New Skift Research

Skift Originals

More Than 70 Percent of Americans Intend to Travel in 2021: New Skift Research Travel Tracker

U.S. travel rate dipped to 21 percent in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.

More Than 70 Percent of Americans Intend to Travel in 2021: New Skift Research Travel Tracker