Twenty-four percent of Americans traveled in May, up from 19 percent in April. However, a full travel recovery might take a very long time as more consumers start to realize Covid-19 is a longer-term battle.
We are all too familiar with the many images of people jam-packed everywhere to celebrate the Memorial Day weekend. Summer is coming and people can’t wait to get out and travel again after being restrained at home for two months. According to our May U.S. travel tracker survey, 24 percent of Americans traveled in May, up from 19 percent in April.
However, the pandemic is far from over. As Skift Research was preparing for this report, some U.S. states were seeing the highest new coronavirus cases per day since the outbreak started.
Consumers are aware of it. More than half of the U.S. consumers in our May survey believe the outbreak will last beyond the end of 2020 and don’t expect their lives to be back to normal until at least six months after the outbreak is under control. A full travel recovery might take a much longer time than what people hoped for or estimated. In particular, the airline sector would face the biggest challenge of rebound. Of all the May travel, only 7 percent of personal trips and 14 percent of business trips included flights. And since the beginning of the pandemic, consumers have been consistently indicating the preference of car travel in the near future.
In our newly released U.S. Travel Tracker May 2020 report, we highlight new and ongoing trends in travel incidences, consumer sentiments and future travel intents in the pandemic world, distilled from our May Travel Tracker survey.
What You’ll Learn From This Report
- Travel incidences Jan – May 2020
- May travel highlights
- Covid-19 impacted travel Feb – May 2020
- Changing consumer sentiments on the economic outlook Feb – June 2020
- Changing consumer intent on future travel April – June 2020
Subscribe to Skift Research Reports
This is the latest in a series of monthly reports aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our network of seasoned staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.
After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report à la carte at a higher price.
Have a confidential tip for Skift? Get in touch