Haixia Wang

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Online Travel

How Online Travel Agencies Operate Their Marketing Teams: New Skift Research

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

Haixia Wang, Skift Research | 5 years ago

How Online Travel Agencies Operate Their Marketing Teams: New Skift Research

Hotels

Homesharing Will Take a Bigger Bite of Hotel Market Share: New Skift Research

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

Haixia Wang , Skift Research | 5 years ago

Homesharing Will Take a Bigger Bite of Hotel Market Share: New Skift Research

Hotels

New Skift Research Suggests Homesharing Will Erode Even More Hotel Market Share

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

Haixia Wang , Skift Research | 5 years ago

New Skift Research Suggests Homesharing Will Erode Even More Hotel Market Share

Tour Operators

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

Haixia Wang, Skift Research | 5 years ago

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Skift Research

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

5 years ago
Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Tourism

What Are The Key Benchmarks for Destination Marketing: New Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

Haixia Wang, Skift Research | 5 years ago

What Are The Key Benchmarks for Destination Marketing: New Skift Research

Hotels

New Skift Research Sets Key Benchmarks for Marketing Operations in Hotels

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

Haixia Wang, Skift | 5 years ago

New Skift Research Sets Key Benchmarks for Marketing Operations in Hotels

Online Travel

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

Haixia Wang, Skift Research | 5 years ago

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Media and PR

New Research Report: Digital Advertising Trends in Travel 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.

Haixia Wang, Skift Research | 5 years ago

New Research Report: Digital Advertising Trends in Travel 2018

Online Travel

Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports

Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.

Haixia Wang, Skift | 6 years ago

Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports