Skift India Report: MakeMyTrip Partners With Tourism Ministry
Photo Credit: Travelers can filter destinations using tags like adventure, wildlife, mountains, beaches, etc. Pexels / DreamLens Production
Skift Take
Given travelers’ demand for exciting alternatives to the packed streets of tourist hotspots, India’s best kept secrets are now waiting for new stories to tell.
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MakeMyTrip has partnered with the Ministry of Tourism to develop the Traveler’s Map of India, a microsite that will showcase over 600 destinations beyond the country's popular travel hotspots.
What it Offers: The microsite provides an interactive platform for travelers to discover destinations that lie within the country's borders based on their preferences, the online travel company said in a statement.
How it Works:
To arrive at the curated shortlist, MakeMyTrip looked through India’s travel search history. With millions of visitors using the platform every month, the company selected destinations that are lesser known or are only familiar to people in certain pockets of the country.
The selections have been further categorized with tags like adventure,
