How Travel Companies Are Meeting the Needs of the Emerging Super Commuter
Skift Take
Frequent business travelers are typically offered the most flexible rates, but now workers tentatively returning to the office are being targeted.
Accor is considering expanding a package that targets long-distance commuters within the UK to Europe and beyond, as growing numbers of employees face longer journeys to their offices than before the pandemic.
The hotel group launched Commute and Stay packages in the UK in late summer, after the government relaxed guidelines encouraging employees to work remotely. It’s now tracking the data, one senior executive has told Skift.
Accor argues the package, which blends a 15 percent discount with a flexible cancellation policy, is ideal for workers who moved out of cities during the pandemic. Many people took advantage of lower house prices or rents in search of bigger properties and a better work-life balance, as they worked remotely.
It was a common phenomenon in London in particular. “We’re much more polarized as a city than a lot of other capital cities,” said James Wheatcroft, Accor's senior vice president marketing, northern Europe. “Due to house prices in London, the tr