Concur Buys Hipmunk to Bring Consumer Tools to Its Business Travelers
Dennis Schaal and Jason Clampet, Skift
Six years after brashly boasting about how it would disrupt travel search, Hipmunk, which had to compete against larger players with more ample war chests, is exiting into the business travel portfolio of Concur. Hipmunk's turn toward business travel may make it more of a business-to-business play than its current consumer incarnation. As Concur's TripIt example shows, it remains to be seen how innovative Hipmunk can be given larger corporate priorities within SAP/Concur.
2 years ago