New Skift Trends Report: The State of Mobile Booking 2015

Today we are launching the latest report in our Skift Trends Reports service, a forward-facing look at The State of Mobile Booking 2015.

For the past several years travelers have been juggling their trip-planning, maneuvering from device to device while perusing a potential vacation on the train and continuing when arriving in the office, taking a lunch break or reaching for a tablet back at home on the couch. And that continues.

But in 2014 a seminal shift began to take shape in the U.S. as bookings on desktops trended downward for the first time in a non-recessionary period while mobile travel travel bookings were off the charts.

Skift sat down with the industry CEOs and product leads who are making the decisions and building the experiences that will define the mobile booking experience for years to come. From Expedia to Airbnb, we look at what’s working and what will change in the year ahead as brands move quickly to improve the mobile booking experience for existing customers while also finding new ones with compelling, seamless user experiences.

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NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.

About These Reports

This is the 29th in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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