This seems like a win-win for the ridesharing companies and the car companies working with them. What's debatable is whether drivers really benefit, too.
You know it must be a rough battle if Uber is trying to make friendly. But considering the ambitions of both companies this would only be a temporary truce.
As app-based ride-hailing services become widespread in personal use, it's no surprise that corporate travel use is also increasing — even if some employers aren't fully on board yet.
The irony of this conversation, unfortunately for car services, is that ridesharing trips already account for nearly half of ground transportation spending expensed through U.S. companies. So the fingerpointing and recriminations continue.
Anyone doubting the complexities of corporate travel should know that it took two years for Uber and Concur to get to this stage.
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If you can't beat 'em, then join 'em -- or at least, from Hertz's perspective, partner with Uber and Lyft to attract a new revenue stream. Hertz, Avis Budget, Enterprise and others can't sit on their butts and they are scurrying to adapt.
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Lyft would likely have a ton of suitors if it were looking for a sale as it would be a great vehicle for automakers or car rental companies, to cite a few possibilities, to transform their businesses.
Lyft's case is hopefully a bit for foreshadowing into how Uber's similar case will be handled. As demand increases for ride-sharing drivers have every right to demand that their pay reflects that.