With the global economic downturn and increasing trust of the Internet and online payments, there has been a major shift towards access of goods over ownership of them. The travel industry is the sector most affected by the meteoric growth of sharing and collaborative consumption. More ›
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- Online Video Strategies in Travel Marketing
Entertainment inspires people to travel. The destinations and locations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing. Destination marketing organizations are realizing the trend and looking to convert the international attention into travel bookings. More ›
Travel booking on mobile devices grew nearly 100 percent in the U.S. just last year, but completely mobile bookings are still hampered by legacy platforms, cumbersome processes and designs. This report will explore the huge growth and examine why this often fails to translate into mobile sales, the benefits of native apps and the importance of a mobile-optimized site. It will also look at demographics of travelers who book on mobile devices. Finally, the report distills best practices for mobile booking based on examples and conversations with experts. More ›
The role of hotels has evolved over the last decade during the boom of interest in experiential travel. Hotels are differentiating themselves in an increasingly competitive and complex market by promoting a more local travel experience. Or, what more and more travelers of all ages refer to as an “authentic” travel experience. More ›
The newest report in our Skift Trends Report series defines the trends in content marketing in the travel industry, and puts them in context. The report also discusses what types of content and platforms marketers have at their disposal. We showcase examples of content marketing for travel brands and destinations and use them to provide actionable insights for producing and deploying original content. More ›
As airports compete for choosy passengers and air routes, they are turning into destinations themselves with unique amenities. Today, an airport might be a great place to eat, shop, dance, sleep, socialize or even get married.
This 26-page report will show how the changing business environment is turning airports into more welcoming places. It will explain the history and context for the trend and what’s coming next. More ›
Long accustomed to group tours, the new Chinese tourist is increasingly independent and demanding of more unique and authentic experiences when they travel.
Skift has put together the most definitive report covering what the next generation of Chinese travelers wants from their experience. We look at the forces that influence China’s outbound market and the mega-trends they are shaping. More ›
The Future of Hotel In-Room Entertainment is a deep dive into the rapidly-changing state of in-room entertainment. This sector will see heightened activity from the industry — and more adoption from consumers — as expectations of constant connectivity rise. More ›
The Skift team has lived and breathed travel industry news over the past year since our launch. Now we’re looking beyond the headlines to show you the global travel trends that were at play during our first year of publishing. More ›