Aimed at the strategists, marketers and technologists in travel, the SKIFT TRENDS REPORTS provide you with the latest intelligence on travel trends.

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Previous Reports

Free Report: The Future of Personalized Marketing in Travel

  • What is personalized marketing and how is it being used today?
  • What are companies doing now, across the industries, to customize the user experience?
  • What is the future of big data and personalized marketing and what should companies consider before jumping on board?

Instagram Strategies for Travel Brands

  • Instagram is the most engaged social media platform in comparison to Twitter and Facebook; quality images, hashtags, and @mentions are shaping the way the community interacts.
  • Travel brands leverage user generated content to surface relevant images and video, inspire its community to act, and to form deeper connections.
  • As the community grows, brands and influencers are focused on maintaining integrity and the quality of content to benefit their audience.

The Future of the Aircraft Cabin: Tracking Trends & Debunking Myths

  • What's the current state of the aircraft cabin?
  • What are airlines doing to evolve the aircraft cabin class structure?
  • What's the future of aircraft cabins and what do we have to look forward to?

The Big Business of LGBT Travel

  • Who is the LGBT traveler today?
  • What are the current trends and preferences for LGBT travelers?
  • How are travel companies and the media changing their marketing strategies to appeal to the LGBT communities?