The Skift Trends Reports provide you with the latest intelligence on the travel industry.
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Previous Reports

Evolving Strategies in Travel Ad Tech and Bookings

  • Industry insiders evaluate the state of data-driven ads for travel, and point to emerging trends that will define travel marketing in the coming years.
  • A close look at what key travel verticals are doing to compete for conversions in the programmatic media-buying marketplace.
  • How the multi-device traveler is changing the rules for how conversions are captured, and measured, in the travel industry.

The Future of Meetings in Hospitality

  • Understand how Millennials and technology are turning the meetings industry on its head.
  • Learn why the big beige box with four walls and a chandelier is killing creativity, inspiration and innovation for all ages.

The Rise of Location Data in Travel

  • Discover why integrating location-powered trip ideas is an essential strategy for destination marketing websites
  • Understand why tourism boards are using location-powered content marketing programs to drive multi-million dollar increases in revenue
  • Learn how the patterns found in millions of photos, Tweets and check-ins are helping tourism boards to better understand and appeal to potential visitors

The Reinvention of Airline and Hotel Loyalty Programs

  • Learn the tactics the industry's most innovative hotels and airlines are using to separate themselves from the "points for reward" paradigm
  • Understand why technological changes in how travelers find and book rewards require a fresh approach
  • Discover strategies for acting upon traveler data that help loyalty programs increase customer satisfaction

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