David Welch, Bloomberg
Hertz has a big job on its hands to turn the company around. But will investor Carl Icahn be patient? It is not his signature attribute.
2 months ago
Polly Mosendz , Bloomberg
Kudos to Wyndham, Best Western, Hertz and Enterprise for taking action to end ties with the National Rifle Association. We expect to be able to add more names to the list in coming days.
Andrew Sheivachman, Skift
Now that the car rental giants have sold off their extra cars, they can focus on continuing to grow revenue. But is there really a long-term future for rental cars in a world that has embraced ridesharing?
5 months ago
Car rental giants are looking to the future, with the goal of handling logistics for whatever company ends up winning the automated car arms race. If you can't beat them, join them.
8 months ago
Alex Webb and David Welch, Bloomberg
Using car rentals to get consumers familiar with the technology is a smart move. Smart enough that Google had the same idea today, too.
10 months ago
Car rental giants are working to reduce fleet size following a period of reduced demand. But as ridesharing continues to grow in popularity on a global scale, these companies need to get creative about what the future of on-demand transportation really looks like.
11 months ago
Sean O'Neill, Skift
Everyone has had a rental car nightmare — lost bookings, mysterious dents, or surprise fees. But rental car companies now face a nightmare of their own in fierce car-sharing competition. Expect Hertz's Blacklane deal to be one of many initiatives as it copes.
1 year ago
Jamie Butters and David Welch, Bloomberg
The new CEO at Hertz will have a tough job when she starts in January. Travelers accustomed to on-demand options are losing patience with the complicated process of renting a car even as ride-sharing services continue to prove an attractive alternative.
Car rental brands are losing customers to ascendant ridesharing services. As they become more nimble and technology-focused, however, car rental companies should be able to regain some share in the ground transportation marketplace.
We are not sure that Hertz can ever fix its issues, especially as on-demand services like Uber and Lyft give business travelers fewer reasons to hit the car rental desk at the airport.
Car rental companies have bounced back in the last year by becoming smarter about how they reach customers and invest in technology.
2 years ago
Melissa Mittelman , Bloomberg
If you can't beat 'em, then join 'em -- or at least, from Hertz's perspective, partner with Uber and Lyft to attract a new revenue stream. Hertz, Avis Budget, Enterprise and others can't sit on their butts and they are scurrying to adapt.
