Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline.
Both Airbnb and Uber have massive audiences. At first glance, expanding their travel offerings looks like an opportunity there for the taking. They will both need to prove it.
Khosrowshahi said there's the usual tension with partners about Uber's travel ambitions, and he obliquely cited Expedia's shortcomings post-booking. If Uber gains traction in travel, you can expect Khosrowshahi to one day step away from the Expedia board, and all of those conflicts to get exacerbated.
The math suggests Uber will subsidize hotel booking at a net loss for a subscription fee. Expedia's B2B business growing five times faster than its consumer business tells you who this deal is really for.
For Uber, this is bait to drive more sign-ups to its paid subscription service. For Expedia, it's an incremental channel. For hoteliers, another distribution tax of sorts.