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A lot of people would argue that Kayak lost its product mojo when co-founder and CTO Paul English left the company. Huffman is not totally abandoning Hipmunk but his energies will be elsewhere.
Does this new affiliate relationship between Skyscanner and Hipmunk portend a more strategic partnership in the future? Neither company is pointing to such a scenario for now.
Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. And some of this disruption is coming from the travel suppliers themselves.
Metasearch sites are at a disadvantage when it comes to owning the customer experience.
In the end, the way things are going, airlines will become hotels, and hotels will become airlines. Taxis will become Ubers, and Ubers will become taxis. Convergence, baby.
A smart look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.
Apps give travel brands something the web doesn't: a locked in user experience. That's not everything, though, since discoverability via search -- which favors the mobile web -- goes a very long way.
This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel- booking trends and marketing trends that impact mobile development.
Yahoo Travel opted to reach a deal with a search site, Hipmunk, which means in some cases users will have to navigate to Hipmunk and then navigate again to an online travel agency, airline or hotel site to complete their bookings. A little clunky, although Hipmunk also provides direct bookings on Hipmunk.com in some instances.