Articles tagged “similarweb”

Budget airlines' strategy of focusing on direct bookings allows them to grab a larger share of web traffic and gain ground in the direct booking wars.

Does a dramatic reduction in outbound traffic from online travel agency sites mean they are getting stickier or are they perhaps consciously retaliating against hotel-chain websites for direct-booking campaigns? Or is something else up?

We're surprised that U.S. hotel chains did not have a stronger global showing, but we're not surprised by Trivago and Airbnb's strength.

These sites may have more traffic than in 2013 but they shouldn't pop the champagne just yet. Many of them still don't give users enough reason to visit the site or stay for very long. Better content and more actionable information could help that considerably.

2014 will be an interesting year to watch from traffic perspective. While Priceline Group has a huge lead, Expedia and Tripadvisor family will continue to duke it out.

2014 will be an interesting year with this bunch, that's for sure. We're only 16 months into this game...

We wouldn't recommend buying tons into the absolute traffic numbers here, but the relative rankings shows some interesting trends.